This year's Christmas ad from retailer John Lewis is a heartening tale about 'The Man on the Moon'—cleverly, MyVoucherCodes created a "discount" commercial parody to demonstrate that "Christmas doesn't cost the moon."
The original John Lewis ad is rumored to have taken more than seven months of filming and over £7 million to create. In contrast, MyVoucherCodes teamed up with students from the School of Communications Art to create a budget version for only $700 in seven hours. Considering that the John Lewis Christmas ads are always trending at the time of their release, this was a clever way for MyVoucherCodes to grab onto the coattails of a viral commercial.
As a producer of some of the season's most-loved Christmas commercials, John Lewis' ads are commonly parodied. Last year, Redshirt Films created a comical reimagining of the brand's holiday ad, 'Monty the Penguin.'
What's Driving This Trend
- Budget Commercial Parodies
- Opportunity to create low-cost, creative versions of popular commercials for viral marketing.
- Student Collaborations
- Opportunity for brands to partner with students to produce innovative and cost-effective advertising campaigns.
- Viral Commercial Coattail Riding
- Opportunity for companies to leverage the popularity of viral commercials to promote their own brand and products.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to explore new ways of creating budget-friendly and attention-grabbing content.
- Film and Entertainment
- Opportunity for production companies to collaborate with brands and create humorous parodies of popular commercials.
- E-commerce and Retail
- Opportunity for online retailers and discount platforms to use viral commercial parodies as a marketing strategy to attract customers.
