Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scratch
Repast
Products help consumers make healthy and wholesome food from scratch.
5.9
Trend score
Trend
What is the Scratch Repast trend?
Scratch Repast: Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals.
Trend themes
Themes within the Scratch Repast trend
Three behaviours holding the trend together01
DIY Food Products
Brands that enable consumers to create their own healthy food from scratch at home have opportunities to situate themselves in their daily routines.
02
Smart Home Cooking Devices
There is a growing demand for intuitive, easy to use devices that make fresh, healthy food at home, particularly for health-conscious Millennials.
03
On-Demand, Small Kitchen Appliances
The on-demand kitchen appliance market has space for innovative new products such as Yomee, which uses a smartphone app to notify users when their food is at optimal freshness.
Industry implications
What the Scratch Repast trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Brands can market to health-conscious consumers by emphasizing the health benefits of their products.
For
Smart Home Technology
Developers have opportunities to create intuitive, connected kitchen appliances for consumers looking for a high-tech, easy cooking experience.
For
DIY and Home Improvement
Consumers who are interested in making their own healthy food from home may also be interested in DIY and home improvement products and services.
Workshop question
How could your brand enable consumers to achieve their lifestyle goals autonomously?
Trend signals
Trend signals for Scratch Repast
Trend score 5.9 out of 10, from popularity 86%, activity 82%, freshness 8%.
Popularity86%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Scratch Repast trend
4 featured examples from Apr 21 to Oct 11, 2017CategoryArt & Design
Stone Mill Grinder Appliances
The Nutrimill Harvest Grain Mill Makes Cereals and Flours from Home
The kitchen appliance industry can explore new product lines and design improvements to support home milling and health-conscious food preparation.
CategoryEco
Intuitive Indoor Gardens
'Seedsheet' Indoor Gardens are Themed and Easy to Use
Innovative products like Seedsheet are disrupting the home and garden industry, providing new ways for consumers to grow their own food.
CategoryArt & Design
On-Demand Yogurt Makers
'Yomee' is Smaller Than a Blender and Makes Fresh Yogurt Overnight
Disruptive Innovation Opportunity: Incorporate new features and technologies into home appliances to automate cooking processes and enhance user convenience and customization.
CategoryArt & Design
Non-Oxidizing Slow Juicers
The Ventray Masticating Juicer Preserves Living Nutrients
The home appliance industry can benefit from the trend towards at-home juice preparation by creating innovative, affordable, and user-friendly juicing machines for consumers.
