Bargain Apps

Tech-savvy Gen X shoppers connect with brands offering digital discounts

Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers.

Workshop Question - How is hyper-connectivity impacting the way your consumer interact with your industry and how can you be a leader in connected engagement?
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
66,014 Total Clicks
Apr 17 - Oct 17
Average
Featured Examples
Social Shopping Apps - 'ShoppingMate' is a Shopping Community to Connect Consumers Together
SCORE 6.2
Warm 917 Clicks Pub: Aug 5, 17
Social Shopping Apps
'ShoppingMate' is a Shopping Community to Connect Consumers Together
The ‘ShoppingMate’ app is positioned as being a shopping community that will enable consumers to meet, chat and discuss all things retail to find deals, get advice and much more.... [More]
Reward-Finding Shopping Apps - 'Dosh' Finds Cash Back Shopping Opportunities Automatically
SCORE 5.8
Warm 846 Clicks Pub: Apr 21, 17
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
The ‘Dosh’ app works to find opportunities for consumers when it comes to cash back shopping for regular purchases and bigger ticket things like travel. Requiring no lengthy searching, &#... [More]
Fashion Retail Sale Platforms - 'Filch' Offers Discounted Fashion Deals from Your Favorite Stores
SCORE 4.6
Average 594 Clicks Pub: Sep 26, 17
Fashion Retail Sale Platforms
'Filch' Offers Discounted Fashion Deals from Your Favorite Stores
Thriftiness has become commonplace amongst consumers who favor shopping online, so the ‘Filch’ platform is here to provide users with access to discounted fashion in a more streamlined... [More]
All-In-One Retail Apps - Target is Merging the Target App and Its Cartwheel Offers App
SCORE 4.7
Average 811 Clicks Pub: Jun 14, 17
All-In-One Retail Apps
Target is Merging the Target App and Its Cartwheel Offers App
Customers who have downloaded the Target app will soon be able to make the most of the functions available from Target’s Cartwheel offers app from a convenient single location. The fusion of... [More]
Drag-and-Drop Shopping Apps - 'Thinkover' Makes It Easy for Users to Save and Purchase Items on Sale
SCORE 4.3
Average 538 Clicks Pub: Aug 30, 17
Drag-and-Drop Shopping Apps
'Thinkover' Makes It Easy for Users to Save and Purchase Items on Sale
The ‘Thinkover Shopping’ app takes cues from Pinterest, offering consumers an easy way to compile sets of items that they may wish to collect and purchase later on as they go on sale.... [More]
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