Category
Tech
Delegated Interfaces
Trend cluster
Category
Bargain
Apps
Tech-savvy Gen X shoppers connect with brands offering digital discounts.
4.4
Trend score
Trend
What is the Bargain Apps trend?
Bargain Apps: No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers.
Trend themes
Themes within the Bargain Apps trend
Three behaviours holding the trend together01
Mobile shopping and discount apps for Gen X consumers
There is a potential opportunity for brands to create more discount and bargain apps designed specifically for Gen X who have integrated mobile and online usage habits into their shopping experiences primarily for ensuring the best value purchases.
02
All-In-One Retail Apps with integrated consumer deals and discounts
Future retail applications could provide a complete shopping experience for consumers - seamless online/offline shopping, integrated deals and discounts, easy checkouts, and other features catering to personalized consumer preferences.
03
Social Shopping Communities with advice and suggestions
Shopping communities can provide a social and interactive platform where users can connect, interact, and give feedback on their shopping experiences, which pinpoints a possible opportunity for brands to invest in developing platforms connecting users, retailers, and e-commerce sites.
Industry implications
What the Bargain Apps trend means for industry
Where the trend changes the playbookFor
Discount Shopping Apps
This technology can be used by retail companies to create loyalty programs, engage customers and promotions, and collect data for analysis to optimize their inventory and sales.
For
Fashion Retail eCommerce Platforms
As bargain and discount hunting become more commonplace, retailers that develop platforms for bargain shoppers can enhance customer loyalty and increase sales in the long run.
For
Integrated Mobile Retail Services
The integration of mobile app development in retail is significant in today's market as retail companies must find ways to engage customers and build brand loyalty through integrated and personalized shopping experiences.
Workshop question
How is hyper-connectivity impacting the way your consumer interact with your industry and how can you be a leader in connected engagement?
Trend signals
Trend signals for Bargain Apps
Trend score 4.4 out of 10, from popularity 74%, activity 51%, freshness 8%.
Popularity74%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Bargain Apps trend
6 featured examples from Apr 21, 2017 to Jan 19, 2018CategoryBusiness
eCommerce Bargain Shops
Items from Amazon's '$10 & Under' Collection Ship for Free
The introduction of a low-cost shopping collection with free shipping presents an opportunity for eCommerce platforms to replicate this model and attract cost-conscious consumers.
CategoryBusiness
Social Shopping Apps
'ShoppingMate' is a Shopping Community to Connect Consumers Together
The retail industry can use social shopping communities to create a more personalized and engaging shopping experience for their customers and help increase brand loyalty.
CategoryTech
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
Disruptive innovation opportunity: Introduce a technology-driven solution to enhance the shopping experience by automatically applying rewards and discounts.
CategoryBusiness
Fashion Retail Sale Platforms
'Filch' Offers Discounted Fashion Deals from Your Favorite Stores
The 'Filch' platform offers a potential disruptive innovation opportunity in the e-commerce industry, revolutionizing the way consumers access and engage with fashion deals online.
CategoryTech
All-In-One Retail Apps
Target is Merging the Target App and Its Cartwheel Offers App
The integration of retail apps and barcode scanning technology presents opportunities for disruptive innovation in the retail technology industry by enabling a more convenient and…
CategoryTech
Drag-and-Drop Shopping Apps
'Thinkover' Makes It Easy for Users to Save and Purchase Items on Sale
Disruptive innovation opportunity: Integrate drag-and-drop shopping features into e-commerce websites and apps to enhance user experience.
