Celebrity Software

Celebrities are endorsing personal apps to connect to fan bases

Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands.
SCORE 6.7
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133,870 Total Clicks
Feb 16 - Oct 17
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Featured Examples
Socialite Sister Apps - The Kendall and Kylie Jenner App Enters the Mobile Gaming World
SCORE 6.1
Warm 1,492 Clicks Pub: Feb 18, 16
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
The Kendall and Kylie Jenner app draws inspiration from half sister Kim Kardashian’s widely successful Hollywood mobile game. The sisters gave fans a sneak peek at their new app game on... [More]
Shoppable Socialite Gaming Apps - The Kim Kardashian Hollywood Game Links to the Spring Web Store
SCORE 5.1
Warm 909 Clicks Pub: Apr 10, 16
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
A new partnership between shopping platform Spring and the Kim Kardashian Hollywood app has seen the integration of a direct in-game e-commerce link. The innovative collaboration will allow game... [More]
Songstress Smartphone Games - The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
SCORE 5.5
Warm 250 Clicks Pub: May 4, 16
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
‘Path to Fame’ is a Demi Lovato mobile game that was created in partnership with tech developer Episode Interactive. Chronicling a user’s journey to stardom, the smartphone game... [More]
Interactive Songstress Apps - Taylor Swift's The Swift Life App Helps Fans Connect with the Star
SCORE 6.4
New and Warm 23 Clicks Pub: Oct 12, 17
Interactive Songstress Apps
Taylor Swift's The Swift Life App Helps Fans Connect with the Star
Taylor Swift has partnered with Glu Mobile to offer consumers The Swift Life—a digitally connective app that aims to serve as an online gathering place for fans of the pop sensation.... [More]
Stardom-Seeking Rapper Games - The 'Nicki Minaj: The Empire' Lets Players Virtually Become Pop Stars
SCORE 3.4
Mild 83 Clicks Pub: Aug 4, 16
Stardom-Seeking Rapper Games
The 'Nicki Minaj: The Empire' Lets Players Virtually Become Pop Stars
Nicki Minaj is adding to her resume smartphone game mogul with the release of ‘Nicki Minaj: The Empire’ in a collaboration with Glu Mobile that allows players to experience the journey... [More]
Pop Princess Mobile Games - This Game Gives Fans an Opportunity to Play the Role of Britney Spears
SCORE 3.6
Mild 197 Clicks Pub: May 18, 16
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
The mobile game maker ‘Glu Mobile’ recently created an app that allows fans to transform themselves into pop princess Britney Spears. With the success of celebrity-driven apps such as &#... [More]
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