Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands.
Workshop Question - How can your brand leverage social platforms to create meaningful and authentic connections with its consumers?
Trend Themes
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Celebrity Mobile Apps — Celebrities are leveraging social media to release mobile gaming apps that incorporate their brands, creating more personal connections with fans through gamification.
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In-game E-commerce — Incorporating e-commerce into mobile games has become a popular trend, as seen through the major collaboration between Spring and the Kim Kardashian Hollywood app.
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Celebrity Branded Mobile Games — Celebrity-branded mobile games have become increasingly popular, as fans seek new ways to connect with their favorite stars in a virtual space.
Industry Implications
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Mobile App Development — As more celebrities enter the mobile gaming industry, there is an opportunity for mobile app developers to create similar themed games.
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E-commerce — Incorporating e-commerce into mobile games could lead to a new revenue stream for the industry and provide unique shopping experiences for customers.
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Marketing and Branding — Celebrity-branded mobile games can serve as a unique marketing tool that promotes their brand, creates more personal connections with fans, and generates revenue.
5 Featured, 38 Examples:
153,972 Total Clicks
Date Range:
Feb 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
