Category
World
Layered Getaways
Trend cluster
Category
In-Flight
Fancy
Airlines offer immersive experiences available solely in the air.
4.3
Trend score
Trend
What is the In-Flight Fancy trend?
In-Flight Fancy: In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services.
Trend themes
Themes within the In-Flight Fancy trend
Three behaviours holding the trend together01
In-Flight Augmented Reality
With the in-flight augmented reality experience, airlines can provide passengers with real-time information about their flights while also aiding the crew with the tools to provide better service.
02
Reading Campaigns
Reading is a fun way to to enhance and engage children’s minds, which can help airlines encourage the future generation of passionate readers.
03
In-Flight Entertainment Experiences
Offering pop-up events and immersive in-flight experiences to passengers during flights is a fun and clever way for airlines to engage consumers and provide a unique experience.
Industry implications
What the In-Flight Fancy trend means for industry
Where the trend changes the playbookFor
Airline Industry
Airlines can use the in-flight augmented reality experience to boost passengers' experience and provide real-time information.
For
Entertainment Industry
With the increased demand for innovative in-flight entertainment experiences, the entertainment industry can collaborate with airlines to create unique products and services tailored to passengers' preferences.
For
Publishing Industry
Reading campaigns in flights create an excellent opportunity for the publishing industry by promoting literacy to future readers or avid bookworms.
Workshop question
What aspects of consumers' journeys with your brand are least appealing? How could you shift these into positive, desirable experiences?
Trend signals
Trend signals for In-Flight Fancy
Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 8%.
Popularity69%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Flight Fancy trend
5 featured examples from May 21 to Oct 11, 2017CategoryTech
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
Airlines can leverage in-flight AR experiences to differentiate their services, provide personalized experiences, and improve customer satisfaction.
CategoryBusiness
Digitally Focused Airplane Events
FlyingLab Offers Immersive On-Board Events for Passengers
The airline industry can utilize FlyingLab's digital events and immersive experiences to differentiate themselves and attract customers.
CategoryMarketing
Immersive In-Flight Performances
The Icelandair 'Stopover Pass' Redefines In-Flight Entertainment
Opportunities for airlines to differentiate themselves by offering immersive in-flight performances and unique stopover experiences.
CategoryTech
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
Airlines can capitalize on the trend by organizing eclipse-viewing parties on select flights to offer passengers a memorable experience and increase customer satisfaction.
CategoryMarketing
Flight-Upgrading VR Headsets
KLM Airline Gave Virtual Reality Headsets to Budget Airline Travelers
Virtual reality industry has the potential to disrupt the travel industry by providing immersive experiences and upgrades for budget airline passengers.
