In-Flight Fancy

Airlines offer immersive experiences available solely in the air

Implications - In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,441 Total Clicks
May 17 - Oct 17
This Quarter and Average
WorldTravel
Featured Examples
In-Flight AR Experiences - Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
SCORE 8.4
This Year and Hot 1,342 Clicks Pub: May 21, 17
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
In a new trial, Air New Zealand will be equipping its flight attendants with in-flight Augmented reality Hololens headsets. The goal of the technology is to give flight attendants an edge in aiding... [More]
Digitally Focused Airplane Events - FlyingLab Offers Immersive On-Board Events for Passengers
SCORE 8.4
This Quarter and Hot 980 Clicks Pub: Oct 11, 17
Digitally Focused Airplane Events
FlyingLab Offers Immersive On-Board Events for Passengers
German airline Lufthansa is trialing a new service called FlyingLab which will transform airplane rides into immersive digitally focused events. The airline is inviting special guests aboard to... [More]
Immersive In-Flight Performances - The Icelandair 'Stopover Pass' Redefines In-Flight Entertainment
SCORE 6.3
This Quarter and Warm 421 Clicks Pub: Sep 19, 17
Immersive In-Flight Performances
The Icelandair 'Stopover Pass' Redefines In-Flight Entertainment
Transatlantic travel usually means that airline passengers are given ample opportunity to enjoy plenty of in-flight entertainment, but Icelandair’s ‘Stopover Pass’ offers something... [More]
Aerial Eclipse-Viewing Parties - Southwest Airlines Flights is Hosting Events for the Eclipse
SCORE 5.4
This Year and Warm 443 Clicks Pub: Jul 27, 17
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
For the first solar eclipse since 1979, Southwest Airlines will be hosting an aerial eclipse-viewing party. Passengers on five domestic Southwest Airlines flights will get a view of the total... [More]
Flight-Upgrading VR Headsets - KLM Airline Gave Virtual Reality Headsets to Budget Airline Travelers
SCORE 6
This Quarter and Warm 157 Clicks Pub: Oct 7, 17
Flight-Upgrading VR Headsets
KLM Airline Gave Virtual Reality Headsets to Budget Airline Travelers
To give budget airline travelers a sense of what it might be like to fly on the KLM airline, KLM Royal Dutch Airlines handed out the KLM Flight Upgrader. The KLM Flight Upgrader takes the form of... [More]
In-Flight Library Campaigns - easyJet is Introducing 'Flybraries' to Encourage Reading on Airplanes
SCORE 4.1
This Year and Average 76 Clicks Pub: Jul 20, 17
In-Flight Library Campaigns
easyJet is Introducing 'Flybraries' to Encourage Reading on Airplanes
easyJet recently launched a new campaign for the summer that introduces ‘Flybraries’ to its aircraft, with the aim of getting kids excited about reading on an airplane. All of the... [More]
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