Harper Wilde Allows Consumers to Try on Bras in Their Own Home

 - Jun 23, 2017
References: harperwilde & refinery29
Newly launched bra company, 'Harper Wilde,' is working to change the way women shop for their bras.

Customers are able to order three bras to try on in the comfort of their own home and return the items they decide against, free of charge. They only pay for the items they keep and those items being returned are sent in an included return box with a pre-paid shipping label. The collection currently includes three utility-focused bra styles: a push-up, a lightly lined t-shirt bra and a convertible strapless option. According to Harper Wilde co-founder Jenna Kerner, "After two years of research, focus groups, and collecting hundreds of bra dressing room horror stories, we built the simplest, most hassle-free experience possible."

Hassle-free, direct-to-consumer retailers have experienced great success in recent years during a time when retailers are finding it essential to reassess their business models.