Games are being designed to strengthen players' relationships
Implications - Whether in the form of cards, boards, or via social apps, games are being designed for the specific purpose of improving the relationships between those who play them. This shift comes as a response to the interpersonal connections that consumers believe technology and social media has failed to foster in a meaningful way. The use of games to strengthen relationships accelerates the bonding that occurs in any face-to-face gaming session, while serving as an effective reactionary tool to the rifts that modern-day consumption habits can cause.
Workshop Question - How can your brand effectively mitigate some of the consequences of modern day consumption habits, within its area of expertise?
Trend Themes
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Gamification — Gamification is being utilized in various activities to enhance engagement and cultivate stronger relationships
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Interactive Group Activities — Interactive group activities allow individuals to engage and connect with each other in unique ways
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Intimate Connection — There is a growing trend towards fostering intimate connections and conversations with individuals through game-based activities
Industry Implications
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Entertainment — Entertainment companies can take inspiration from these games to create new interactive and gamified experiences for fans
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Personal Development — Personal development and self-help industries can utilize similar games to facilitate meaningful conversations and personal growth
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Relationship Coaching — Relationship coaching industries can use these games as a tool to enhance communication and connection between partners or groups
5 Featured, 42 Examples:
136,106 Total Clicks
Date Range:
Nov 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
