Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Gamified
Relationship
Games are being designed to strengthen players' relationships.
3.4
Trend score
Trend
What is the Gamified Relationship trend?
Gamified Relationship: Whether in the form of cards, boards, or via social apps, games are being designed for the specific purpose of improving the relationships between those who play them. This shift comes as a response to the interpersonal connections that consumers believe technology and social media has failed to foster in a meaningful way. The use of games to strengthen relationships accelerates the bonding that occurs in any face-to-face gaming session, while serving as an effective reactionary tool to the rifts that modern-day consumption habits can cause.
Trend themes
Themes within the Gamified Relationship trend
Three behaviours holding the trend together01
Gamification
Gamification is being utilized in various activities to enhance engagement and cultivate stronger relationships
02
Interactive Group Activities
Interactive group activities allow individuals to engage and connect with each other in unique ways
03
Intimate Connection
There is a growing trend towards fostering intimate connections and conversations with individuals through game-based activities
Industry implications
What the Gamified Relationship trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment companies can take inspiration from these games to create new interactive and gamified experiences for fans
For
Personal Development
Personal development and self-help industries can utilize similar games to facilitate meaningful conversations and personal growth
For
Relationship Coaching
Relationship coaching industries can use these games as a tool to enhance communication and connection between partners or groups
Workshop question
How can your brand effectively mitigate some of the consequences of modern day consumption habits, within its area of expertise?
Trend signals
Trend signals for Gamified Relationship
Trend score 3.4 out of 10, from popularity 48%, activity 46%, freshness 8%.
Popularity48%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Relationship trend
5 featured examples from Nov 30, 2016 to Sep 29, 2017CategoryLifestyle
Confessional Card Games
This Group Card Game from 'The School of Life' Encourages Honesty
Opportunity for disruptive innovation in the entertainment industry by creating new and engaging group card games that encourage deep conversations and emotional connections.
CategoryLife-Stages
Active Engagement Board Games
The RWBY: Combat Ready Game Has All Players Playing at Once
The board game industry can explore the potential of creating more active engagement games to enhance customer experience and attract a wider audience.
CategorySocial Media
Intimate Social Card Games
'You Think You Know Me' Challenges Perceptions of Friendships
Opportunities to integrate social card game experiences into existing social media platforms.
CategoryTech
Interactive Social Question Apps
'Wonderling' Starts a Question Game Between Friends or Partners
Enhancing and expanding social media engagement through interactive question apps.
CategoryLife-Stages
Conversation-Starting Board Games
The 'Personalitree' Conversation Game Gets Participants Chatting
Design and release board games that focus on facilitating conversations and building relationships.
