Escapist Libation

Retired Boomers are targeted by alcohol companies that brand for relaxation

Implications - Potentialism has taught us that Boomers are maximizing retirement by finding ways to experience new things. This has made the Boomer an enthusiastic consumer in industries such as travel and alcohol. Brands from the latter industry specifically are leveraging this idea of relaxation and escape from the mundane to better attract the Boomer, demonstrating an understanding of this demographic's growth cycle and shifting priorities.
SCORE 5
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45,586 Total Clicks
Jul 16 - Oct 17
This Quarter and Mild
LifestyleDrinkingLife-Stages
Featured Examples
Caribbean-Inspired Boomer Resorts - The First Latitude Margaritaville Will Be in Daytona Beach
SCORE 7.4
This Year and Warm 1,038 Clicks Pub: Mar 22, 17
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
Latitude Margaritaville is a senior resort that was created by Jimmy Buffett, an American musician and businessman who also founded the company Margaritaville, which consists of restaurants, hotels,... [More]
Celebrity Homemaker Wine Services - Martha Stewart Wine Co. is an Online Shop Curated by Stewart
SCORE 3.2
This Year and Mild 178 Clicks Pub: Apr 6, 17
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
Martha Stewart is a veritable encyclopedia of housekeeping, cooking, entertaining, and good taste in general, and the beloved celebrity homemaker has decided to focus her expertise on one of the... [More]
Easygoing Beer Commercials - House Beer's Debut Ad Captures the SoCal Lifestyle
SCORE 2.5
Untested 108 Clicks Pub: Jul 6, 16
Easygoing Beer Commercials
House Beer's Debut Ad Captures the SoCal Lifestyle
Nothing says SoCal like a laid-back lifestyle, and House Beer captures this in its debut commercial. The ad is simple, fun, and gets the brands message of not being pretentious across. To ensure the... [More]
Tropical Cocktail Ales - The Funky Buddha Piña Colada Ale Kicks Off the Living Barrel Series
SCORE 2.9
This Year and Mild 116 Clicks Pub: Jul 27, 17
Tropical Cocktail Ales
The Funky Buddha Piña Colada Ale Kicks Off the Living Barrel Series
Beer is reportedly not as popular with consumer demographics such as Millennials as older generations like Boomers, so the new Funky Buddha Piña Colada Ale comes as a different option that is... [More]
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