Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hospitable
B2B
B2B brands are creating more intimate connections with their clients.
2.6
Trend score
Trend
What is the Hospitable B2B trend?
Hospitable B2B: B2B brands are seeking closer connections with their clients, and are doing this through electronic gifting apps, service review platforms and more. These reformed ways of marketing go further than simply "targeting" clients, and instead seek to build close partnerships with them. This more intimate marketing strategy serves to build relationships, and is more likely to ensure brand loyalty.
Trend themes
Themes within the Hospitable B2B trend
Three behaviours holding the trend together01
Closer Connections in B2B Marketing
B2B brands are seeking closer relationships with their clients by using electronic gifting apps, service review platforms, and visitor-identifying software that aim to build brand loyalty and enhance communication across departments.
02
AI-Driven Self-Service Solutions
AI-powered software like 'Airim' and 'Fugu' enable B2B businesses to provide customizable self-service solutions to customers on a variety of platforms.
03
Predictive Analytics in B2B Marketing
B2B businesses like Lattice Engines are developing predictive marketing apps with personalized messages designed to resonate with specific buyers.
Industry implications
What the Hospitable B2B trend means for industry
Where the trend changes the playbookFor
Digital Gifting Software
Companies like CoffeSender are creating eGifting apps as a B2B solution for engaging clients.
For
B2B Service Reviews and Software
Platforms such as CrowdReviews offer business professionals an online buyers' guide with user reviews, while software solutions like TeamSupport improve communication across departments and helpdesk software like Fugu ensures immediate responses to customer inquiries.
For
AI-Powered Chat Solutions
'Airim' and 'Fugu' are AI-powered chat solutions that enable businesses to increase customer satisfaction rates by providing immediate, real-time responses to customer inquiries.
Workshop question
How can your brand employ a more intimate form of marketing to better connect with consumers or clients?
Trend signals
Trend signals for Hospitable B2B
Trend score 2.6 out of 10, from popularity 45%, activity 25%, freshness 8%.
Popularity45%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hospitable B2B trend
7 featured examples from Apr 28, 2015 to Aug 24, 2018CategoryTech
Self-Service Digital Customer Solutions
'Airim' Enables Customers to Easily Locate the Right Info
The 'Airim' widget offers a disruptive innovation opportunity for customer support and service industries by streamlining assistance and improving overall customer satisfaction.
CategoryBusiness
Visitor-Identifying Software
This B2B Software Helps You Turn Website Visitors Into Leads
This industry provides software solutions for business-to-business interactions, including visitor identification and lead conversion tools.
CategoryTech
Coffee eGifting Software
Gifting App CoffeeSender is a B2B Solution for Engaging Clients
Ecommerce platforms can leverage B2B gifting apps to enhance customer experience and drive sales through personalized gift incentives.
CategoryTech
Predictive Marketing Apps
This Lattice Engines App is Designed For B2B Marketers
Integrating predictive marketing and account prioritization strategies within B2B marketing campaigns to improve lead generation and conversion rates.
CategoryBusiness
B2B Service Reviews
CrowdReviews is a Platform for Reviews of Businesses and Their Products
Platforms like CrowdReviews in the business services industry provide a valuable resource for companies to find trusted service providers.
CategoryTech
B2B Customer Support Software
TeamSupport Seeks to Enhance Communication Across Departments
The ability to provide seamless and effective customer support in B2B companies.
CategoryBusiness
Customer Request Chat Software
Jugnoo's New Fugu Venture Supports All Types of Businesses
Fugu's proactive chat software can greatly benefit B2B companies by facilitating prompt and customer-specific answers to inquiries, leading to improved customer satisfaction and b…
