Hospitable B2B

B2B brands are creating more intimate connections with their clients

Implications - B2B brands are seeking closer connections with their clients, and are doing this through electronic gifting apps, service review platforms and more. These reformed ways of marketing go further than simply "targeting" clients, and instead seek to build close partnerships with them. This more intimate marketing strategy serves to build relationships, and is more likely to ensure brand loyalty.
SCORE 6
Popularity
Activity
Freshness
Megatrends
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31,971 Total Clicks
Apr 15 - Oct 17
Just New and Mild
MarketingBusiness
Featured Examples
Visitor-Identifying Software - This B2B Software Helps You Turn Website Visitors Into Leads
SCORE 5.6
This Year and Warm 199 Clicks Pub: May 30, 17
Visitor-Identifying Software
This B2B Software Helps You Turn Website Visitors Into Leads
This B2B software allows you to identify who visits your website and turn them into leads. Based in the UK, startup WhoisVisiting also enables you to figure out who is linked to any website and... [More]
Coffee eGifting Software - Gifting App CoffeeSender is a B2B Solution for Engaging Clients
SCORE 4.5
Average 249 Clicks Pub: May 24, 16
Coffee eGifting Software
Gifting App CoffeeSender is a B2B Solution for Engaging Clients
This B2B gifting app allows you to instantly send coffee through a variety of office software and apps. eGifting startup CoffeeSender enables you to better connect with clients by instantly sending... [More]
Predictive Marketing Apps - This Lattice Engines App is Designed For B2B Marketers
SCORE 3.8
Mild 533 Clicks Pub: Apr 28, 15
Predictive Marketing Apps
This Lattice Engines App is Designed For B2B Marketers
Lattice Engines is launching a brand new predictive analytics app that is designed to aid businesses in their efforts to market to each other. Called Lattice Account Prioritization, this app helps... [More]
B2B Service Reviews - CrowdReviews is a Platform for Reviews of Businesses and Their Products
SCORE 2.6
Mild 341 Clicks Pub: Mar 3, 16
B2B Service Reviews
CrowdReviews is a Platform for Reviews of Businesses and Their Products
Described as TripAdvisor, but for reviews of businesses, this platform also offers a variety of services including credit card processing, search engine optimization and web design. Currently in beta,... [More]
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