Board games market to adult consumers by incorporating drinking
Implications - Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged.
Workshop Question - What aspect of your target consumer's past could you incorporate into your brand offering to make it more appealing?
Trend Themes
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Adult Board Games — Adult-targeted board games have been increasing in popularity, with alcohol-themed board games being a natural accompaniment to appeal to more consumers.
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Alcohol-themed Games — Alcohol-themed board games and labels create unique drinking experiences and appeal to consumers' nostalgia without betraying the lifestyles they've developed as they've aged.
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Sophisticated Drinking Games — Traditional drinking games are being reinvented with more sophisticated alternatives that provide a classy and unique party atmosphere.
Industry Implications
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Beverage — The beverage industry can innovate game-style marketing for alcohol products, such as creating game-themed labels and drink-related board games.
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Entertainment — The entertainment industry could incorporate more adult-targeted board games and potentially reach new markets by creating alcohol-themed games for more mature audiences.
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Hospitality — The hospitality industry could incorporate games into the dining and drinking experience to create a more interactive and social experience for guests.
