Category
Tech
Delegated Interfaces
Trend cluster
Category
Boozy Board
Game
Board games market to adult consumers by incorporating drinking.
4.3
Trend score
Trend
What is the Boozy Board Game trend?
Boozy Board Game: Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged.
Trend themes
Themes within the Boozy Board Game trend
Three behaviours holding the trend together01
Adult Board Games
Adult-targeted board games have been increasing in popularity, with alcohol-themed board games being a natural accompaniment to appeal to more consumers.
02
Alcohol-Themed Games
Alcohol-themed board games and labels create unique drinking experiences and appeal to consumers' nostalgia without betraying the lifestyles they've developed as they've aged.
03
Sophisticated Drinking Games
Traditional drinking games are being reinvented with more sophisticated alternatives that provide a classy and unique party atmosphere.
Industry implications
What the Boozy Board Game trend means for industry
Where the trend changes the playbookFor
Beverage
The beverage industry can innovate game-style marketing for alcohol products, such as creating game-themed labels and drink-related board games.
For
Entertainment
The entertainment industry could incorporate more adult-targeted board games and potentially reach new markets by creating alcohol-themed games for more mature audiences.
For
Hospitality
The hospitality industry could incorporate games into the dining and drinking experience to create a more interactive and social experience for guests.
Workshop question
What aspect of your target consumer's past could you incorporate into your brand offering to make it more appealing?
Trend signals
Trend signals for Boozy Board Game
Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%.
Popularity69%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Boozy Board Game trend
5 featured examples from Nov 30, 2016 to Aug 5, 2017CategoryMarketing
Alcohol-Accompanying Board Games
The Brand 'Stranger & Stranger' Has Released a Board Game
Liquor companies could create unique and engaging branding experiences by designing complementary board games that are meant to be enjoyed alongside their products, ultimately dri…
CategoryLifestyle
Prosecco Drinking Games
Prosecco Pong Offers a Sophisticated Alternative to Traditional Beer Pong
Opportunity to create and feature more innovatively designed and themed party supplies.
CategoryMarketing
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
By implementing innovative and interactive design labeling strategies, wine and beverage companies can expand their targeted audience while also boosting sales and brand loyalty.
CategoryLife-Stages
Beer-Themed Board Games
'Craft Beer the Board Game' Involves Collecting Resources for Recipes
The board game industry can leverage the popularity of craft beer to create unique and engaging gaming experiences that cater to beer enthusiasts and novices alike.
CategoryLifestyle
Card-Based Wine Tasting Games
Read Between The Wines! Offers a Playful Experience for Vino Lovers
Incorporate card-based games into the wine and spirits industry to enhance wine-tasting experiences and create interactive events for wine lovers.
