Pop culture fads and modern elements are being incorporated into board games
Implications - Board and card games are being reformatted with pop cultural elements and contemporary features that elevate them to suit the preferences of the average, modern day consumer. With diverse and ever-changing gaming options now available through tech, board game concepts have undergone a repositioning that celebrates them as an experience for the same consumers who seek out mobile games. This redesigning gives consumers the interactive gaming experiences they crave, while simultaneously distinguishing these products from the emphasis on tech as the medium in the gaming industry.
Workshop Question - How can your brand branch out to form a new product/service experience that integrates emerging pop culture references or rituals?
Trend Themes
1. Pop Culture Integration - Board games are being infused with pop culture elements and contemporary features to cater to the preferences of modern consumers.
2. DIY Game Design - 'The White Box' and similar board game design kits provide customers the tools to create their own board game concepts.
3. Mixed Reality Adaptations - Incorporating augmented and virtual reality technologies in traditional board games, such as in 'Echelon,' offers new opportunities for interactive gameplay.
Industry Implications
1. Gaming Industry - The gaming industry can explore board game adaptations that integrate pop culture and contemporary features to appeal to modern consumers.
2. Do-it-yourself Market - The DIY market can tap into the increasing demand for customized board game designs and related tools such as 'The White Box.'
3. Augmented Reality Industry - With mixed-reality board games such as 'Echelon,' the augmented reality industry can provide technology and infrastructure to enable new game experiences that enhance traditional board game mechanics.
5 Featured, 42 Examples:
84,632 Total Clicks
Date Range:
May 17 — Oct 17
Trending:
Warm
Consumer Insight Topics:
