Brands in the food industry create immersive pop-ups for social causes
Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause.
Workshop Question - How can your brand cater to consumers' desire for conscious consumption?
Trend Themes
1. Pop-up Events and Marketing - Companies are increasingly making use of pop-up marketing and events to promote social good while boosting brand awareness and value.
2. Charitable Branding - More and more brands are building marketing campaigns around social causes in a bid to connect with socially conscious consumers and make a positive impact.
3. Social Consciousness and Responsibility - Growing awareness of social issues is creating a new generation of consumers who demand that corporate entities act responsibly and give back to the community.
Industry Implications
1. Marketing and Advertising - Companies in marketing and advertising, can use these trends to integrate their marketing campaigns with social causes or use pop-up marketing to promote social good.
2. Food and Beverage - Food and beverage businesses can use pop-up marketing to promote social causes connected with food wastage, water conservation, and local food provision.
3. Travel and Hospitality - Hotels and restaurants can leverage trends in pop-up marketing to build brand awareness and engage customers with social causes.
6 Featured, 54 Examples:
297,340 Total Clicks
Date Range:
May 15 — Feb 18
Trending:
Warm
Consumer Insight Topics:
