Charitable Activations

Brands in the food industry create immersive pop-ups for social causes

Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
201,170 Total Clicks
May 15 - Feb 18
This Year and Warm
Featured Examples
Comical Cheese Billboards - Babybel's Billboard for Food Comes Wrapped with Funny Jokes
SCORE 7
Warm 4,753 Clicks Pub: Mar 9, 17
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
Ahead of Red Nose Day this year on March 24th, Mini Babybel and the Comic Relief charity teamed up to create a unique billboard for food at Kings Cross station in London. The large-scale billboard... [More]
Pop-Up Philanthropic Bars - Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
SCORE 6.1
This Year and Warm 981 Clicks Pub: Oct 6, 17
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
Toronto is home to a new community-focused bar called the ‘PhilanthroPub’ that operates pop-up pubs, restaurants and events where 100% of the proceeds are donated to local charities.... [More]
Socially Conscious Pop-Up Restaurants - 'Order Mistakes' Employs Dementia and Alzheimer’s Patients
SCORE 5.8
Warm 861 Clicks Pub: Jun 9, 17
Socially Conscious Pop-Up Restaurants
'Order Mistakes' Employs Dementia and Alzheimer’s Patients
‘Order Mistakes’ is a pop-up restaurant concept that’s eliciting empathy and understanding for people living with degenerative diseases like dementia and Alzheimer’s. All of the... [More]
Pop-Up Water Bars - London's H2Only Just Serves Glasses of Tap Water
SCORE 4.1
Average 4,077 Clicks Pub: May 30, 15
Pop-Up Water Bars
London's H2Only Just Serves Glasses of Tap Water
As part of the H2Only campaign to get people to donate to charity instead of buying expensive drinks like coffee and alcohol, a pop-up water bar was opened up in London for a day. The temporary... [More]
Charity-Focused Food Pop-Ups - The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
SCORE 5.5
This Year and Warm 399 Clicks Pub: Feb 16, 18
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
Michelin Starred Chef Tom Sellers, is set to host the Merry Men pop-up in London to support a charity that aids hospitality workers. The pop-up will feature a Robin Hood theme as an homage to... [More]
Malaria-Fighting Pop-Up Bars - Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
SCORE 2.9
Mild 365 Clicks Pub: Apr 29, 16
Malaria-Fighting Pop-Up Bars
Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
In order to bring awareness to a life-threatening disease on World Malaria Day, Fever-Tree set up a pop-up bar in London’s Finsbury Avenue Square. The bar served drinks made with Fever-Tree... [More]
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