Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items.
Workshop Question - How can your company employ design to create more positive associations (from the consumer perspective) with its brand identity?
Trend Themes
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Health-focused Fast Food Menus — Traditional fast food brands are rebranding to offer healthier menu options with nutrient-dense superfoods, plant-based proteins.
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Wellness-centric QSR Headquarters — QSR brands are creating environments that reflect rising consumer consciousness about health such as through the inclusion of green live walls and forest canopies.
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Resolution-inspired QSR Promotions — QSRs are offering cost-effective deals for the New Year, promoting healthier menu options like subs with more servings of vegetables.
Industry Implications
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Fast Food Restaurants — Fast food brands are rebranding and redesigning to reflect modern consumer values around healthy meal options and ingredients.
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QSR Headquarters Design — Designers are creating more wellness-inspired QSR environments, using sensory branding elements like green live walls and forest canopies.
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Marketing and Promotions — QSR marketing and promotions are capitalizing on New Year's resolutions and promoting healthier meal options to meet evolving consumer preferences.
4 Featured, 36 Examples:
60,389 Total Clicks
Date Range:
Oct 17 — Jan 20
Trending:
Mild
Consumer Insight Topics:
