Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fast Food
Revamp
Traditional fast food brands undergo redesigns to introduce health prioritization.
3.5
Trend score
Trend
What is the Fast Food Revamp trend?
Fast Food Revamp: Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items.
Trend themes
Themes within the Fast Food Revamp trend
Three behaviours holding the trend together01
Health-focused Fast Food Menus
Traditional fast food brands are rebranding to offer healthier menu options with nutrient-dense superfoods, plant-based proteins.
02
Wellness-centric QSR Headquarters
QSR brands are creating environments that reflect rising consumer consciousness about health such as through the inclusion of green live walls and forest canopies.
03
Resolution-inspired QSR Promotions
QSRs are offering cost-effective deals for the New Year, promoting healthier menu options like subs with more servings of vegetables.
Industry implications
What the Fast Food Revamp trend means for industry
Where the trend changes the playbookFor
Fast Food Restaurants
Fast food brands are rebranding and redesigning to reflect modern consumer values around healthy meal options and ingredients.
For
QSR Headquarters Design
Designers are creating more wellness-inspired QSR environments, using sensory branding elements like green live walls and forest canopies.
For
Marketing and Promotions
QSR marketing and promotions are capitalizing on New Year's resolutions and promoting healthier meal options to meet evolving consumer preferences.
Workshop question
How can your company employ design to create more positive associations (from the consumer perspective) with its brand identity?
Trend signals
Trend signals for Fast Food Revamp
Trend score 3.5 out of 10, from popularity 57%, activity 40%, freshness 9%.
Popularity57%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fast Food Revamp trend
4 featured examples from Jan 6, 2018 to Jan 6, 2020CategoryArt & Design
Wellness-Inspired QSR HQs
Mcdonald's HQ in Chicago Takes Cues from Rising Consumer Consciousness
Fast food industry leaders are implementing wellness-focused design elements to remain competitive in the growing market for health-focused products and services.
CategoryLifestyle
Meat-Free Fast Food Burgers
The McDonald's P.L.T. is a Plant-Based Burger Made with Beyond Meat
The food and beverage industry can capitalize on the plant-based burger trend by developing and marketing innovative, meat-free products.
CategoryLifestyle
Health-Focused Entrée Menus
TGI Fridays' Better for You Menu Has a Meatless Burger and Superfoods
The restaurant industry can benefit from incorporating health-focused entrée menus to cater to the increasing demand for nutritious and plant-based options.
CategoryBusiness
Resolution-Focused QSR Promotions
The Subway Fresh Values Promotion is Here for the New Year
Disruptive innovation opportunity: Implementing technology-driven ordering systems to streamline the fast food experience.
