Fast Food Revamp

Traditional fast food brands undergo redesigns to introduce health prioritization

Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items.
SCORE 9
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50,310 Total Clicks
Sep 16 - Oct 17
This Month and Hot
Featured Examples
Fast Food Salad Shops - KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
SCORE 9.2
This Year and V. Hot 6,828 Clicks Pub: Jul 10, 17
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
KFC’s K Pro is a concept fusion restaurant in Hangzhou, China. With KFC’s K Pro, the iconic fried chicken brand has traded in its mashed potatoes and gravy for salads and paninis. K Pro... [More]
Burger-Free Fast Food Joints - The Newest McCafé Restaurant Does Not Serve Burgers, Fries or Nuggets
SCORE 8.1
Hot 5,961 Clicks Pub: Sep 15, 16
Burger-Free Fast Food Joints
The Newest McCafé Restaurant Does Not Serve Burgers, Fries or Nuggets
McDonald’s recently deviated from its traditional business model by opening up a new McCafĂ© restaurant in Paris that does not serve the chain’s famous burgers, fries or chicken nuggets.... [More]
Redesigned Fast Food Chains - Subway Stores Will Now Feature More Modern and Health-Focused Designs
SCORE 9
This Year and V. Hot 3,225 Clicks Pub: Jul 18, 17
Redesigned Fast Food Chains
Subway Stores Will Now Feature More Modern and Health-Focused Designs
Subway stores will now feature a more health-focused design as the fast food giant seeks to accommodate consumers’ growing desire for food chains that offer more nutritious menus. The new... [More]
Deli-Style QSR Takeout Shops - THE TABLE by KFC will Serve More Wholesome Food to Shoppers
SCORE 6.5
This Year and Warm 749 Clicks Pub: Jul 28, 17
Deli-Style QSR Takeout Shops
THE TABLE by KFC will Serve More Wholesome Food to Shoppers
Fast food has the reputation for being tasty but inherently high in calories and unhealthy ingredients, so THE TABLE by KFC is positioned to be a way for the brand to help change these perceptions.... [More]
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