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Mcdonald's HQ in Chicago Takes Cues from Rising Consumer Consciousness

 - Mar 21, 2019
References: mcdonalds & fastcompany
The McDonald's HQ occupies nine stories and houses a total of 2,000 employees. Open to the public, the space has been designed by Studio O+A and IA Interior Architects and it hosts some educational and entertainment-focused add-ons like the "Hamburger University management training center" and the global McDonald's restaurant.

What is noteworthy in the design of the Chicago-based McDonald's HQ is that it revolves around the concept of wellness which is perhaps a rebranding strategy to reflect the growing consumer consciousness surrounding health-focused products and services — from a living green wall to a "tightly pruned forest canopy." Naturally, the elements and materials that Studio O+A and IA Interior Architects chose also pertain heavily to the business of the fast food establishment.

Photo Credits: Garrett Rowland/McDonald's