Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Senior
Socialite
Boomers are looking to communal living spaces as retirement options.
4.4
Trend score
Trend
What is the Senior Socialite trend?
Senior Socialite: Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed.
Trend themes
Themes within the Senior Socialite trend
Three behaviours holding the trend together01
Co-Living Communities
Boomers are seeking more communal experiences that let them retain independence; brands can appeal to this by encouraging and facilitating collaborative environments that promote both social connections and personal space.
02
Luxury and Sustainability
The wealthy elderly market is looking for luxurious care facilities that help them retain their independence, as well as providing high-quality amenities; developers are introducing eco-friendly aspects that could be a valuable feature for the elderly; companies can tap into this market by blending a modern, eco-friendly design with 5-star living standards.
03
Tech-Enhanced Retirement Homes
Retirement communities are welcoming high-tech systems for superior comfort and convenience. These are promoting value for money and curating personalized medical support techniques to cater to residents' physical, emotional and spiritual needs; companies can benefit from creating customer-centric retirement homes that integrate innovative tech to fulfill their customers' unique needs.
Industry implications
What the Senior Socialite trend means for industry
Where the trend changes the playbookFor
Real Estate
Co-living communities and luxury, tech-enriched retirement homes are industries that passionate real estate professionals should explore to cater to the needs of aging Baby Boomers and take advantage of the growing market demand.
For
Hospitality and Leisure
Retirement centers with luxurious amenities and community cafes for seniors are a unique way of showing seniors a good time and helping them create new social relationships. Companies in the hospitality sector can take advantage of these markets by offering unforgettable hotel and event experiences tailored to the Baby Boomer generation.
For
Technology
Providing smarter solutions to an aging population is an opportunity for companies willing to leverage newer technologies to improve customer experiences and provide unparalleled care and personalized support to the elderly market.
Workshop question
How can your brand offering be positioned as a gateway to your target consumer's desired lifestyle?
Trend signals
Trend signals for Senior Socialite
Trend score 4.4 out of 10, from popularity 61%, activity 62%, freshness 8%.
Popularity61%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Senior Socialite trend
6 featured examples from Jan 18, 2017 to Mar 21, 2018CategoryLife-Stages
Ultra-Glamorous Retirement Homes
The Auriens Home is Designed Exclusively for Nonagenarians
Developing and building retirement homes for nonagenarians with a focus on unique amenities and a personalized approach to senior care presents an opportunity for real estate deve…
CategoryLuxury
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
Disruptive innovation opportunity: Incorporate themed resorts and communities into real estate development, offering unique experiences to potential buyers.
CategoryArt & Design
Luxurious Modern Retirement Communities
Bamo Completed the Luxe Sun City Kobe Residence in Japan
The senior housing industry can capitalize on the growing trend toward luxury retirement communities by offering high-end facilities and amenities that cater to the baby boomer ge…
CategoryLife-Stages
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Opportunity for senior living services to create modern community spaces that offer more engaging activities and full restaurant menus.
CategoryEco
Eco Retirement Cooperatives
Chamarel Provides Co-Op Housing for Retired People in Lyon, France
Real estate developers can explore cooperative housing models to meet the needs of aging populations.
CategoryLife-Stages
Senior Homeshare Platforms
This Home Sharing Service is Intended for Independent Empty Nesters
Disruptive innovation opportunity: Integrate senior homeshare platforms into the real estate industry to create new revenue streams and address the changing housing needs of older…
