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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Senior Socialite

Boomers are looking to communal living spaces as retirement options

Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed.
Workshop Question — How can your brand offering be positioned as a gateway to your target consumer's desired lifestyle?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
94,890 Total Clicks
Date Range:
Jan 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ultra-Glamorous Retirement Homes
Ultra-Glamorous Retirement Homes
The Auriens Home is Designed Exclusively for Nonagenarians
The upcoming Auriens retirement home in Chelsea was designed to suit the needs of nonagenarians who would also like to live independent, fun lives. This demographic is being targeted due to their... MORE
Caribbean-Inspired Boomer Resorts
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
Latitude Margaritaville is a senior resort that was created by Jimmy Buffett, an American musician and businessman who also founded the company Margaritaville, which consists of restaurants, hotels,... MORE
Senior-Centered Community Cafes
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Senior community centers usually bring to mind monotonous Bingo sessions, but Mather’s Cafes are reimagining what communal spaces for seniors can be. Instead of the boring activities that we&#... MORE
Luxurious Modern Retirement Communities
Luxurious Modern Retirement Communities
Bamo Completed the Luxe Sun City Kobe Residence in Japan
Popular architecture group BAMO designed the new Sun City Kobe, a luxury residence for the elderly that holds true to classic Japanese traditions and culture. The single tower reaches 35 stories... MORE
Eco Retirement Cooperatives
Eco Retirement Cooperatives
Chamarel Provides Co-Op Housing for Retired People in Lyon, France
This environmentally friendly co-op housing was designed with retirement in mind. Conceived by French retirees, Chamarel is a retirement cooperative just outside of Lyon that provides affordable as... MORE
Senior Homeshare Platforms
Senior Homeshare Platforms
This Home Sharing Service is Intended for Independent Empty Nesters
This home sharing service is targeted to a different demographic: empty nesters and baby boomers. Silvernest is a roommate matchmaking platform that helps older people with a spare room find a... MORE

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