Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed.
Workshop Question - How can your brand offering be positioned as a gateway to your target consumer's desired lifestyle?
Trend Themes
1. Co-living Communities - Boomers are seeking more communal experiences that let them retain independence; brands can appeal to this by encouraging and facilitating collaborative environments that promote both social connections and personal space.
2. Luxury and Sustainability - The wealthy elderly market is looking for luxurious care facilities that help them retain their independence, as well as providing high-quality amenities; developers are introducing eco-friendly aspects that could be a valuable feature for the elderly; companies can tap into this market by blending a modern, eco-friendly design with 5-star living standards.
3. Tech-enhanced Retirement Homes - Retirement communities are welcoming high-tech systems for superior comfort and convenience. These are promoting value for money and curating personalized medical support techniques to cater to residents' physical, emotional and spiritual needs; companies can benefit from creating customer-centric retirement homes that integrate innovative tech to fulfill their customers' unique needs.
Industry Implications
1. Real Estate - Co-living communities and luxury, tech-enriched retirement homes are industries that passionate real estate professionals should explore to cater to the needs of aging Baby Boomers and take advantage of the growing market demand.
2. Hospitality and Leisure - Retirement centers with luxurious amenities and community cafes for seniors are a unique way of showing seniors a good time and helping them create new social relationships. Companies in the hospitality sector can take advantage of these markets by offering unforgettable hotel and event experiences tailored to the Baby Boomer generation.
3. Technology - Providing smarter solutions to an aging population is an opportunity for companies willing to leverage newer technologies to improve customer experiences and provide unparalleled care and personalized support to the elderly market.
6 Featured, 52 Examples:
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Date Range:
Jan 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:
