Moody Marketing

Brands market products according to their differing emotional effects

Implications - Whether consumers realize it or not, the emotional effects that products deliver are a far more powerful driver of purchase behaviors than any purported practical outcomes. Brands have recognized this tenet, and they are thus creating products that are exclusively marketed in terms of their emotional effects (as opposed to marketing any concrete specifications). Explicit appeals to consumers' moods position brands as the portal to feelings and experiences rather than simple goods.
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Featured Examples
Effect-Focused Cannabis Brands - Canndescent Offers Premium Cannabis for Specialized Purposes
SCORE 10
New and Viral 510 Clicks Pub: Oct 24, 17
Effect-Focused Cannabis Brands
Canndescent Offers Premium Cannabis for Specialized Purposes
Canndescent is a premium cannabis brand that focuses on the specific benefits of each of its strains, rather than having its branding revolve around the name of the strains themselves. Rather than... [More]
Emoticon Beverage Branding - Emoji Coffee Packaging Speaks to Consumers' Morning Moods
SCORE 9.2
This Quarter and V. Hot 4,183 Clicks Pub: Aug 7, 17
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
If you find yourself in Santa Maria, Brazil, you can express your mood to passersby on the very packaging of your hot beverage. This emoji coffee cup idea has brought some added personality to the... [More]
Feeling-Branded Chocolate Bars - The Snickers Hunger Bars Speak to Your Need for Fuel
SCORE 8.1
This Week and Hot 299 Clicks Pub: Oct 18, 17
Feeling-Branded Chocolate Bars
The Snickers Hunger Bars Speak to Your Need for Fuel
The new Snickers Hunger Bars have been announced as an alternative snack option to the original chocolate bar that speaks to consumer needs when feeling certain emotions. The new chocolate bars come... [More]
Emotional Chair Designs - The Flipside Chair Offers Positions for Dread and Excitement
SCORE 5.1
This Year and Warm 101 Clicks Pub: Jul 11, 17
Emotional Chair Designs
The Flipside Chair Offers Positions for Dread and Excitement
Chairs tend to be designed without any emotion, but the Flipside Chair from designer Izzi Hays aims to provide seating geared toward two of the most extreme emotions on the spectrum: despair and... [More]
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