'Home Dash In' coffee company paired up with Kitchen Sink Studio to create a fresh approach to branding its great-tasting coffee. The brand is not modest when it comes to self-confidence. The labels are actually a way of self-promotion for the coffee company because the cups are adorned with phrases that literally spell out how good the coffee is.
Each disposable paper cup from 'Home Dash In' is complete with a different phrase depending on the cup size. There are four different sizes with four different phrases. Some of the phrases include "life is too short to drink mediocre coffee," "we make coffee that tastes like coffee" and "look forward to your daily grind."
The attention-grabbing labels certainly draw in the consumer who might want to challenge the phrases or simply enjoy the great-tasting coffee. With white writing on a dark cup and yellow pops of color this simple and straight-forward coffee cup gets noticed.