The idea of dog coffee branding is a clever one, since who can resist the adorable face of a droopy puppy? For Coffee Lab, the Antonia Skaraki A.S. agency designed a brand identity surrounding lovable character Angus, whose blue face is stamped on every coffee cup, menu and bag of ground java. With one folded ear and tired eyes, this hound could use a warm hug.
Despite his sleepy expression, Angus remains a symbol of reliability and comfort, which is what you want in your daily brew––whether it's served at the local Coffee Lab cafe, or prepared within your own home. The suite of products ranges from global bean varieties to bottles of cold brew, but you can always count on the consistency of seeing one special doggy's face.
Why This Trend Is Growing
- Pet-inspired Packaging
- The use of lovable animal faces on packaging designs to elicit emotional responses from consumers presents an opportunity for creative branding strategies.
- Branded Character Icons
- Developing brand identities and characters can help companies connect with consumers on a emotional level and set their products apart.
- Product Personalization
- By incorporating unique characters or icons into product designs and marketing, companies can offer a personalized touch that resonates with consumers.
Industries Being Reshaped
- Specialty Coffee Industry
- Coffee roasters and shops can employ pet-inspired packaging and branded character icons to differentiate their products and create a loyal following.
- Pet Industry
- Pet-focused businesses such as pet stores, grooming services, and daycare centers can utilize pet-themed branding to appeal to pet owners' love and affection for their furry companions.
- Consumer Packaged Goods Industry
- Companies offering consumer packaged goods can use pet-inspired packaging and branded character icons to create a personal touch that stands out on store shelves and captures consumers' attention.
