Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships.
Workshop Question - What is the most positive aspect of how your brand is perceived? How can you better reflect that quality internally?
Trend Themes
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Integration of Co-working Spaces in Corporate Culture — B2B brands are integrating co-working spaces in their offices to strengthen company-client trust, creating a sense of community within corporate culture and building stronger external business relationships.
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Crowd-sourced Review Platforms for B2B Products and Services — Crowd-sourced review platforms that provide user rankings and reviews of B2B products and services, like CrowdReviews, enhance transparency and help businesses make informed purchasing decisions.
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Chatbots for Improved Customer Engagement and Retention — Chatbot solutions, like Jugnoo's Fugu and convos' Chatbot, that support B2B companies in real-time query handling, enable customer behavior analysis and personalized responses, expanding businesses' ability to grow.
Industry Implications
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Real Estate CRM and Valuation — The 'convos' chatbot offers home valuations, followed by scheduled appointments with real estate agents, effectively strengthening client relations.
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Business Space Rental and Booking — Business space rental and booking platforms, like Renly, that capitalize on underutilized spaces create new revenue streams for commercial properties and provide valuable spaces for new businesses.
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Co-working and Innovation Spaces for Start-ups — Co-working and innovation spaces, like Unilever Foundry's 'Level3' and Padang & Co, that provide resources, intellectual support, and networking opportunities for start-ups are outstanding outlets for innovative collaboration and investment opportunities.
5 Featured, 44 Examples:
132,906 Total Clicks
Date Range:
Mar 16 — Mar 18
Trending:
Mild
Consumer Insight Topics:
