Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships.
Workshop Question - What is the most positive aspect of how your brand is perceived? How can you better reflect that quality internally?
Trend Themes
1. Integration of Co-working Spaces in Corporate Culture - B2B brands are integrating co-working spaces in their offices to strengthen company-client trust, creating a sense of community within corporate culture and building stronger external business relationships.
2. Crowd-sourced Review Platforms for B2B Products and Services - Crowd-sourced review platforms that provide user rankings and reviews of B2B products and services, like CrowdReviews, enhance transparency and help businesses make informed purchasing decisions.
3. Chatbots for Improved Customer Engagement and Retention - Chatbot solutions, like Jugnoo's Fugu and convos' Chatbot, that support B2B companies in real-time query handling, enable customer behavior analysis and personalized responses, expanding businesses' ability to grow.
Industry Implications
1. Real Estate CRM and Valuation - The 'convos' chatbot offers home valuations, followed by scheduled appointments with real estate agents, effectively strengthening client relations.
2. Business Space Rental and Booking - Business space rental and booking platforms, like Renly, that capitalize on underutilized spaces create new revenue streams for commercial properties and provide valuable spaces for new businesses.
3. Co-working and Innovation Spaces for Start-ups - Co-working and innovation spaces, like Unilever Foundry's 'Level3' and Padang & Co, that provide resources, intellectual support, and networking opportunities for start-ups are outstanding outlets for innovative collaboration and investment opportunities.
5 Featured, 44 Examples:
127,913 Total Clicks
Date Range:
Mar 16 — Mar 18
Trending:
Mild
Consumer Insight Topics:
