Category
Lifestyle
Assisted Choices
Trend cluster
Category
Many-to-Many
B2B
Large brands borrow small business practices to forge stronger client relations.
3.0
Trend score
Trend
What is the Many-to-Many B2B trend?
Many-to-Many B2B: B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships.
Trend themes
Themes within the Many-to-Many B2B trend
Three behaviours holding the trend together01
Integration of Co-working Spaces in Corporate Culture
B2B brands are integrating co-working spaces in their offices to strengthen company-client trust, creating a sense of community within corporate culture and building stronger external business relationships.
02
Crowd-sourced Review Platforms for B2B Products and Services
Crowd-sourced review platforms that provide user rankings and reviews of B2B products and services, like CrowdReviews, enhance transparency and help businesses make informed purchasing decisions.
03
Chatbots for Improved Customer Engagement and Retention
Chatbot solutions, like Jugnoo's Fugu and convos' Chatbot, that support B2B companies in real-time query handling, enable customer behavior analysis and personalized responses, expanding businesses' ability to grow.
Industry implications
What the Many-to-Many B2B trend means for industry
Where the trend changes the playbookFor
Real Estate CRM and Valuation
The 'convos' chatbot offers home valuations, followed by scheduled appointments with real estate agents, effectively strengthening client relations.
For
Business Space Rental and Booking
Business space rental and booking platforms, like Renly, that capitalize on underutilized spaces create new revenue streams for commercial properties and provide valuable spaces for new businesses.
For
Co-working and Innovation Spaces for Start-ups
Co-working and innovation spaces, like Unilever Foundry's 'Level3' and Padang & Co, that provide resources, intellectual support, and networking opportunities for start-ups are outstanding outlets for innovative collaboration and investment opportunities.
Workshop question
What is the most positive aspect of how your brand is perceived? How can you better reflect that quality internally?
Trend signals
Trend signals for Many-to-Many B2B
Trend score 3.0 out of 10, from popularity 46%, activity 37%, freshness 8%.
Popularity46%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Many-to-Many B2B trend
5 featured examples from Mar 3, 2016 to Mar 1, 2018CategoryBusiness
B2B Co-Working Spaces
Unilever Foundry's 'Level3' is a New Co-Working Space in Singapore
The Consumer Goods industry can explore the potential of co-working spaces to foster innovation and collaboration with start-ups.
CategoryBusiness
Business Space Rental Platforms
'Renly' Offers Commercial, Temporary Location Bookings
Disruptive innovation opportunity: Implement technology solutions in the real estate industry to connect property owners with businesses in need of temporary spaces.
CategoryBusiness
B2B Service Reviews
CrowdReviews is a Platform for Reviews of Businesses and Their Products
Platforms like CrowdReviews in the business services industry provide a valuable resource for companies to find trusted service providers.
CategoryTech
Real Estate CRM Chatbots
The 'convos' Chatbot Offers Home Valuations to Potential Clients
The real estate industry can utilize chatbots to streamline the process of providing property valuations and communicating with potential clients, ultimately leading to increased…
CategoryBusiness
Customer Request Chat Software
Jugnoo's New Fugu Venture Supports All Types of Businesses
Fugu's proactive chat software can greatly benefit B2B companies by facilitating prompt and customer-specific answers to inquiries, leading to improved customer satisfaction and b…
