Enabling those with disabilities to enjoy modern frivolity
Implications - Discussions around inclusion of the disabled community tend to employ a more pragmatic approach, focusing on accessibility, the medical industry, and injustices. These topics are important, however living with a disability also encompasses how to approach life's small pleasures given the circumstances. Brands are stepping forward to lead the charge, enabling those with disabilities to indulge. This shows that in discussions surrounding inclusivity, even small, seemingly frivolous activities associated with modern living must be called into question.
Workshop Question - How can you approach diversity and inclusivity in a way that incorporates fun?
Trend Themes
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Inclusive Avatars in Gaming — Technology companies are increasing representation of the disabled community within avatars in an effort to create a more inclusive virtual experience.
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Disability-inclusive Matchmaking Apps — Disability-focused dating apps are seeking to create more transparent and open online dating platforms that appeal to those beyond the disabled community.
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Accessible Fashion — Designer labels are expanding their range of clothing to ensure that the disabled individual's unique needs are incorporated in their style.
Industry Implications
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Gaming — Gaming companies can explore adding adaptive technologies that include the disability community in order to expand their user base and create a more inclusive gaming experience.
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Technology — The tech industry can explore product and service innovation to ensure that those with disabilities can also participate in new technologies and services.
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Fashion — The fashion industry can explore creating adaptive and inclusive collections in order to push for diversity in clothing options for all individuals.
4 Featured, 36 Examples:
85,724 Total Clicks
Date Range:
Jul 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
