Category
Lifestyle
Assisted Choices
Trend cluster
Category
Disabled
Recreation
Enabling those with disabilities to enjoy modern frivolity.
3.1
Trend score
Trend
What is the Disabled Recreation trend?
Disabled Recreation: Discussions around inclusion of the disabled community tend to employ a more pragmatic approach, focusing on accessibility, the medical industry, and injustices. These topics are important, however living with a disability also encompasses how to approach life's small pleasures given the circumstances. Brands are stepping forward to lead the charge, enabling those with disabilities to indulge. This shows that in discussions surrounding inclusivity, even small, seemingly frivolous activities associated with modern living must be called into question.
Trend themes
Themes within the Disabled Recreation trend
Three behaviours holding the trend together01
Inclusive Avatars in Gaming
Technology companies are increasing representation of the disabled community within avatars in an effort to create a more inclusive virtual experience.
02
Disability-Inclusive Matchmaking Apps
Disability-focused dating apps are seeking to create more transparent and open online dating platforms that appeal to those beyond the disabled community.
03
Accessible Fashion
Designer labels are expanding their range of clothing to ensure that the disabled individual's unique needs are incorporated in their style.
Industry implications
What the Disabled Recreation trend means for industry
Where the trend changes the playbookFor
Gaming
Gaming companies can explore adding adaptive technologies that include the disability community in order to expand their user base and create a more inclusive gaming experience.
For
Technology
The tech industry can explore product and service innovation to ensure that those with disabilities can also participate in new technologies and services.
For
Fashion
The fashion industry can explore creating adaptive and inclusive collections in order to push for diversity in clothing options for all individuals.
Workshop question
How can you approach diversity and inclusivity in a way that incorporates fun?
Trend signals
Trend signals for Disabled Recreation
Trend score 3.1 out of 10, from popularity 47%, activity 36%, freshness 8%.
Popularity47%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Disabled Recreation trend
4 featured examples from Jul 7, 2016 to Oct 24, 2017CategoryArt & Design
Decorative Wheelchair Decals
Izzy Wheels Offers Fashionable Spoke Guards for Wheelchairs
Fashion accessory companies can expand their offerings by designing and producing fashionable spoke guards for wheelchairs.
CategoryLifestyle
Inclusive Dating Apps
Glimmer is an Easy to Use Disability Dating Platform for Mobile Devices
The Glimmer app's inclusive and transparent approach to disability dating has the potential to disrupt the online dating industry by challenging traditional norms and expanding th…
CategoryFashion
Designer Disability Collections
Tommy Hilfiger Expanded Its Range of Clothing for Disabled People
Designers can capitalize on the growing demand for inclusive and adaptive clothing by incorporating these features into their collections, catering to a wider audience.
CategoryTech
Wheelchair Gaming Avatars
The Xbox Avatars are Expanding with Better Disability Representation
The video game industry is recognizing the need for more inclusive and accessible content, creating opportunities for developers to create new games and enhance existing ones with…
