With a mobile app, consumers may now shop Tommy Hilfiger collections directly from the brand's Instagram feed, including looks from the TommyxGigi capsule collection created with supermodel Gigi Hadid.
This European mobile app was developed in partnership with PredictSpring, offering a convenient way for the clothing collection's target audience to shop their favorite looks. Other than being able to take advantage of features like Shop-the-Look on Instagram, users will also be able to make the most of notifications, wish lists, purchase history, a store locator, plus in-store product scanning capabilities. The app is also the first from the brand to integrate the Hilfiger Club loyalty program.
As Nitin Mangtani, the Founder and CEO of PredictSpring describes: "In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce."