True Religion has launched a new mobile app in an effort to shift into a direct-to-consumer brand. Exclusive items, promotions, interactive material, user-generated content, style advice, and other benefits are available on the app. True Religion notes that 80% of its e-commerce sales are on mobile devices, and as a result, it has begun to transform into a digital-first retailer with a solid online presence.
“We know that the True Religion customer uses their smartphone to engage with the brand,” Scott McCabe, Senior VP of E-Commerce, said in a statement. “The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers.”
Interested parties can navigate to the Android and iOS app stores to download the True Religion mobile app.
Image Credit: Daphne Howland, Retail Dive
Key Themes Behind This Trend
- Mobile-first Retail
- As True Religion shifts into a digital-first retailer, the trend towards mobile-first retail continues with an emphasis on developing mobile apps to cater to direct-to-consumer relationships.
- Interactive Content
- With its app featuring interactive material and user-generated content, the trend for creating more engaging and interactive content continues to rise, offering opportunities for brands to connect with audiences in new ways.
- Direct-to-consumer Brands
- True Religion's shift into a direct-to-consumer brand highlights the trend of cutting out intermediaries and building relationships directly with consumers, opening up opportunities for deeper engagement and higher profits.
Where This Applies
- Fashion Retail
- Digital-first denim brands like True Religion are leading the trend for the fashion retail industry to embrace direct-to-consumer sales through mobile apps and other digital channels.
- Mobile App Development
- As mobile apps become an increasingly important sales and engagement channel for brands like True Religion, opportunities arise for mobile app developers to create innovative solutions and improve the customer experience.
- E-commerce
- True Religion's shift to a digital-first retailer provides disruptive innovation opportunities to the e-commerce industry, as brands look to build a more direct relationship with customers and create a seamless shopping experience across all digital touchpoints.
