Coupled Capital

Millennials share finances and financial information through tailored apps

Implications - Millennials are a financially fraught generation, but as the demographic ages they are nonetheless sallied with monetary pressures and responsibilities. In order to stay financially secure, Millennial couples are jointly handling the stress by sharing financial information — and finances altogether — through couples-focused apps from fintech startups. These services acknowledge Millennials' anxieties surrounding money while providing a convenient, comfortable workaround.
SCORE 5.6
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26,861 Total Clicks
Apr 17 - Oct 17
New and Mild
LifestyleLife-StagesCredit Crunch
Featured Examples
Couple Finance Apps - The 'Honeyfi' App Simplifies Finances for Couples to Manage Money Easily
SCORE 6.4
This Year and Warm 504 Clicks Pub: Apr 30, 17
Couple Finance Apps
The 'Honeyfi' App Simplifies Finances for Couples to Manage Money Easily
One of the biggest areas for argument in a relationship can be finances, so the ‘Honeyfi’ app aims to help couples manage money and ensure they’re both on the same page with one... [More]
Shared Expense Apps - 'Acasa' Makes it Easy to Split Shared Household Bills and Expenses
SCORE 5.6
This Quarter and Warm 278 Clicks Pub: Aug 26, 17
Shared Expense Apps
'Acasa' Makes it Easy to Split Shared Household Bills and Expenses
Organizing and splitting the costs of shared utilities and household purchases can be the cause of many disagreements between roommates, but Acasa was created as an app that simply and automatically... [More]
Couples Money Management Apps - Honeydue Helps Couples to Manage the Money Together
SCORE 5.4
This Quarter and Warm 184 Clicks Pub: Aug 7, 17
Couples Money Management Apps
Honeydue Helps Couples to Manage the Money Together
Money can often become a sticking point for couples who are starting to get serious, but Honeydue is a mobile app that makes it easier to avoid those sore spots. The app gives couples tools to share... [More]
Cash Wedding Funds - The Knot's 'Newlywed Fund' Helps Couples Save for Renovations and Trips
SCORE 3.1
This Quarter and Mild 52 Clicks Pub: Aug 23, 17
Cash Wedding Funds
The Knot's 'Newlywed Fund' Helps Couples Save for Renovations and Trips
For many couples, life following their wedding day isn’t always set in stone, as many have large renovations planned, or romantic getaways that’ll give them a chance to escape from the... [More]
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