Nomadic Fiscal

The financial industry appeals to Millennials by highlighting freedom

Implications - Millennials are notorious for valuing experience over material gain. Though this is for numerous reasons, one key piece is that for the Millennial, possession of material goods is conducive to commitment; this generation values freedom. The financial industry is looking to break this stigma by positioning fiscal responsibility as a means to freedom.
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19,663 Total Clicks
May 16 - Oct 17
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