Trend cluster
Category

Nomadic
Fiscal

The financial industry appeals to Millennials by highlighting freedom.

Freelance Finance AppsAutomated Finance PlatformsNomadic Finance AppsInternational Payment Platforms

Trend

What is the Nomadic Fiscal trend?

Nomadic Fiscal: Millennials are notorious for valuing experience over material gain. Though this is for numerous reasons, one key piece is that for the Millennial, possession of material goods is conducive to commitment; this generation values freedom. The financial industry is looking to break this stigma by positioning fiscal responsibility as a means to freedom.

Trend themes

Themes within the Nomadic Fiscal trend

Three behaviours holding the trend together
01

Fintech for Nomads

The rise of the nomadic lifestyle is inspiring fintech startups to create platforms and apps that cater to freelancers and remote workers.

02

Automated Finance

Automated finance platforms are gaining popularity as a way for individuals to better manage their money and eliminate the stress of living paycheck to paycheck.

03

Job Tracking for Freelancers

Freelance finance apps that track jobs and income and provide notifications for overdue payments are becoming increasingly popular among freelancers and digital nomads.

Industry implications

What the Nomadic Fiscal trend means for industry

Where the trend changes the playbook
For

Fintech

The fintech industry is poised to benefit from the increasing demand for platforms and apps that cater to the new nomadic lifestyle of freelancers and remote workers.

For

Personal Finance

The rise of automated finance platforms is disrupting the personal finance industry, providing individuals with more control over their finances and reducing financial stress.

For

Gig Economy

Platforms and apps that track jobs and income and provide notifications for overdue payments are revolutionizing the gig economy and making it easier for freelancers and digital nomads to manage their finances.

Workshop question

How can you appeal to the Millennial desire to experience new things?

Trend signals

Trend signals for Nomadic Fiscal

Trend score 3.3 out of 10, from popularity 56%, activity 36%, freshness 8%.

Popularity56%
Activity36%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America