'True&Co.' recently launched the 'Try-On Truck,' which is a mobile boutique that offers a different underwear shopping experience. For many women, shopping for a new bra can be a frustrating and time-consuming task. This traveling retail outlet is designed to make the experience a bit more pleasant by coming directly to the customer.
The Try-On Truck is similar to a food truck in that it is completely mobile. However, instead of serving burgers and fries, this truck offers high-quality lingerie in numerous sizes. In order to make bra shopping a little bit easier, the mobile boutique offers free fittings and the opportunity to try out many different styles. The truck is also staffed by numerous 'fit therapists' who use digital technology to help consumers find the perfect fit.
Although fashion trucks and mobile boutiques are nothing new, True&Co.'s Try-On Truck is the first of its kind to exclusively focus on custom bra fittings.