Category
Lifestyle
Assisted Choices
Trend cluster
Category
Conversational
Finance
Millennials make sense of financial issues through a more casual approach.
1.8
Trend score
Trend
What is the Conversational Finance trend?
Conversational Finance: As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature.
Trend themes
Themes within the Conversational Finance trend
Three behaviours holding the trend together01
Conversational Finance
Millennials' preference for conversation is impacting the financial industry, which is now offering qualitative and social approaches to traditionally quantitative services.
02
Humanized Automation
Financial advisors and platforms are combining the benefits of technological automation with personalized and human services for the best customer experience.
03
Millennial-Targeted Financial Education
Brands are creating engaging and accessible content for younger audiences to provide financial advice in a language they understand and in a digital context.
Industry implications
What the Conversational Finance trend means for industry
Where the trend changes the playbookFor
Financial Technology
The financial industry is rapidly adapting to digital tools and platforms, paving the way for technological innovations in fields such as online banking and robo-advisors.
For
Education
As financial education becomes more accessible, the industry contributes to wider societal trends toward educating the public, increasing consumer literacy, and decreasing economic disparities.
For
Media and Advertising
Partnerships between finance and media brands aim to reach younger and more tech-savvy audiences, providing unique branding opportunities and expanding market reach.
Workshop question
How could you integrate a more conversational approach to your work within your industry?
Trend signals
Trend signals for Conversational Finance
Trend score 1.8 out of 10, from popularity 26%, activity 20%, freshness 8%.
Popularity26%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Conversational Finance trend
5 featured examples from Jun 6, 2017 to Apr 19, 2018CategoryMarketing
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
Developing innovative digital tools and platforms to provide financial advice to millennials.
CategoryLifestyle
Simple Vaulted Savings Apps
Revolut Vaults Give Users Multiple Ways to Put Away Savings
Traditional financial institutions can stay competitive by adopting the latest fintech trends and offering automated savings options to their customers.
CategoryLifestyle
Free Financial Advisor Messaging
Betterment Now Offers Messaging With Human Advisors
The robo-advisory industry can capitalize on the opportunity to integrate human connections and personalized financial advice to enhance their clients' experience.
CategoryTech
24/7 Digital Financing Platforms
Ally Bank Seeks to Change the Online Banking Landscape
Ally Bank's continuous efforts towards innovative digital experiences are changing the online banking industry and pushing other banks to follow.
CategoryLifestyle
AI-Assisted Financial Advisors
Morgan Stanley Advisors Combine AI with a Personal Touch
The financial industry can benefit from implementing AI-based systems to create a more personalized experience for clients.
