Conversational Finance

Millennials make sense of financial issues through a more casual approach

Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,139 Total Clicks
Jun 17 - Oct 17
Fresh and Untested
LifestyleCredit Crunch
Featured Examples
Millennial Financial Advice Videos - 'NowThis Money' Offers Financial Advice in Snappy Videos
SCORE 6.2
This Quarter and Warm 227 Clicks Pub: Aug 10, 17
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
A younger demographic is thinking about careers and debt differently than previous generations, prompting the creation of ‘NowThis Money’—a finance-specific collection of video... [More]
Free Financial Advisor Messaging - Betterment Now Offers Messaging With Human Advisors
SCORE 4.7
This Quarter and Average 117 Clicks Pub: Aug 9, 17
Free Financial Advisor Messaging
Betterment Now Offers Messaging With Human Advisors
As a so-called robo-advisor startup, Betterment doesn’t shy away from the benefits of using artificial intelligence to help with investing. However, the digital platform’s newest feature... [More]
24/7 Digital Financing Platforms - Ally Bank Seeks to Change the Online Banking Landscape
SCORE 3.1
This Year and Mild 71 Clicks Pub: Jun 6, 17
24/7 Digital Financing Platforms
Ally Bank Seeks to Change the Online Banking Landscape
Ally Bank is an online banking service that lets wary consumers avoid the processes and difficulties associated with larger, in-person banks. Whether people are seeking to do normal banking, track... [More]
AI-Assisted Financial Advisors - Morgan Stanley Advisors Combine AI with a Personal Touch
SCORE 3.4
This Quarter and Mild 47 Clicks Pub: Aug 9, 17
AI-Assisted Financial Advisors
Morgan Stanley Advisors Combine AI with a Personal Touch
Though many financial services are leaning towards complete automation and away from person-to-person interaction, Morgan Stanley advisors aim to combine the benefits of both systems. The investment... [More]
Quantcast