Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature.
Workshop Question - How could you integrate a more conversational approach to your work within your industry?
Trend Themes
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Conversational Finance — Millennials' preference for conversation is impacting the financial industry, which is now offering qualitative and social approaches to traditionally quantitative services.
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Humanized Automation — Financial advisors and platforms are combining the benefits of technological automation with personalized and human services for the best customer experience.
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Millennial-targeted Financial Education — Brands are creating engaging and accessible content for younger audiences to provide financial advice in a language they understand and in a digital context.
Industry Implications
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Financial Technology — The financial industry is rapidly adapting to digital tools and platforms, paving the way for technological innovations in fields such as online banking and robo-advisors.
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Education — As financial education becomes more accessible, the industry contributes to wider societal trends toward educating the public, increasing consumer literacy, and decreasing economic disparities.
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Media and Advertising — Partnerships between finance and media brands aim to reach younger and more tech-savvy audiences, providing unique branding opportunities and expanding market reach.
5 Featured, 43 Examples:
67,312 Total Clicks
Date Range:
Jun 17 — Apr 18
Trending:
Untested
Consumer Insight Topics:
