As a so-called robo-advisor startup, Betterment doesn't shy away from the benefits of using artificial intelligence to help with investing. However, the digital platform's newest feature shows that it recognizes the importance of human connections as well. As part of a recent round of funding, Betterment has announced that it will now offer its clients free access to licensed financial experts through an in-app messaging service.
While Betterments automated investing platform already reduces the thought that clients need to put into their accounts, questions will inevitably arise as people grow and their lives change. Previously, clients could pay slightly higher annual fees in order to have access to financial advisors, but Betterment has recognized that such a service should be universal for its clientele.
Everyone has a unique financial situation, and Betterment's human advisors make it easier to receive that personal touch.
Free Financial Advisor Messaging
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Stock Investment Education Apps
Cause-Based Investment Apps
Financial Thesis Management Platforms
Simplified Investment Applications
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.