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Morgan Stanley Advisors Combine AI with a Personal Touch
References: morganstanley & americanbanker
Though many financial services are leaning towards complete automation and away from person-to-person interaction, Morgan Stanley advisors aim to combine the benefits of both systems. The investment firm offers a massive stable of financial advisors who are happy to meet and talk with their clients face-to-face, but they still make use of the most pertinent modern technological techniques and analysis to help people with their wealth management and financial goals.
Much of Morgan Stanley advisors' automated systems happen on the back end. For example, the advisors receive notifications from a proprietary machine-learning system, alerting them to changes in stock prices and which clients will be most affected. Further, the AI system will be able to pre-draft emails that financial advisors can send to their clients. Ultimately, the company is committed to maintaining a human experience while using technology to expedite it.
Much of Morgan Stanley advisors' automated systems happen on the back end. For example, the advisors receive notifications from a proprietary machine-learning system, alerting them to changes in stock prices and which clients will be most affected. Further, the AI system will be able to pre-draft emails that financial advisors can send to their clients. Ultimately, the company is committed to maintaining a human experience while using technology to expedite it.
Trend Themes
1. Hybrid Financial Advisors - The use of AI and human interaction to create a personalized experience in financial advising that expedites the process.
2. Proprietary Machine Learning Systems - Implementing AI systems that notify advisors of changes in the market and allow for pre-drafted client emails to be sent.
3. Client-focused Wealth Management - Using AI to help advisors better serve their clients and achieve their financial goals.
Industry Implications
1. Finance - The financial industry can benefit from implementing AI-based systems to create a more personalized experience for clients.
2. Technology - The technology industry can provide advanced AI and machine learning systems that improve the financial advising process.
3. Customer Service - The customer service industry can learn from Morgan Stanley's commitment to maintaining a human experience while using technology to expedite it.
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