Hollister's Club Cali program was discontinued a few years ago, but the rewards system is back by popular demand. The teen fashion brand is offering frequent consumers gift cards that they can collect by cashing in points earned from shopping online or in a brick-and-mortar retail location.
For every dollar spent on Hollister apparel, consumers earn 100 Club Cali points, and those points will automatically transfer to a five dollar Cali Cash certificate at 12,500 points (these certificates can accrue as members spend at Hollister). Consumers can also earn points by doing things like downloading the HCo App and completing their profiles.
As part of the push to relate to an increasingly social media-savvy group of consumers, the new Club Cali rewards system can be used by liking and purchasing items through Hollister's Instagram account.