Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hollister's Club Cali Program Offers Gift Cards for Points

 - Mar 24, 2017
References: hollisterco & wwd
Hollister's Club Cali program was discontinued a few years ago, but the rewards system is back by popular demand. The teen fashion brand is offering frequent consumers gift cards that they can collect by cashing in points earned from shopping online or in a brick-and-mortar retail location.

For every dollar spent on Hollister apparel, consumers earn 100 Club Cali points, and those points will automatically transfer to a five dollar Cali Cash certificate at 12,500 points (these certificates can accrue as members spend at Hollister). Consumers can also earn points by doing things like downloading the HCo App and completing their profiles.

As part of the push to relate to an increasingly social media-savvy group of consumers, the new Club Cali rewards system can be used by liking and purchasing items through Hollister's Instagram account.