Brands raise awareness for disabilities by simulating the experience
Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering.
Workshop Question - If your brand had unlimited technological capabilities, what experience would you craft for your consumers?
Trend Themes
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Simulated Experiences — Brands and artists are using technology to simulate experiences such as memory loss or disabilities to raise awareness and create more empathy among consumers.
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Virtual Reality Empathy — Virtual Reality tools and kits are being developed to help architects and designers to better understand the challenges faced by people with disabilities and design more inclusively.
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Creative Awareness Campaigns — Businesses are using creative campaigns that disrupt the norm to raise awareness and funds for health issues such as Alzheimer's disease.
Industry Implications
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Architecture — The architecture industry can benefit from trends such as virtual reality empathy to design long-term care homes, hospitals, or sheltered housing that accommodate people with disabilities.
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Charity — Charities can use creative campaigns to raise awareness and funds for health issues such as Alzheimer's disease, as seen in the Day Shazam Forgot campaign.
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Technology — The technology industry can use simulated experiences to create more authentic connections to their offerings, as well as develop tools such as dementia-focused VR to understand and address the challenges faced by people with disabilities.
5 Featured, 36 Examples:
104,390 Total Clicks
Date Range:
Jun 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
