Experiential Empathy

Brands raise awareness for disabilities by simulating the experience

Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering.
SCORE 6.9
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52,019 Total Clicks
Jun 16 - Oct 17
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TechMultimediaSocial Good
Featured Examples
Dementia-Focused VR Tools - The Virtual Reality Empathy Platform Helps Architects Design Inclusively
SCORE 7.3
This Year and Warm 1,494 Clicks Pub: Feb 22, 17
Dementia-Focused VR Tools
The Virtual Reality Empathy Platform Helps Architects Design Inclusively
The built environment has a huge impact on how people with either physical or cognitive disabilities live on a day-to-day basis, and the new Virtual Reality Empathy Platform is a tool to make it... [More]
Memory Loss Simulators - This VR Experience Shows What It's Like for People Living with Dementia
SCORE 5.2
Warm 628 Clicks Pub: Jun 4, 16
Memory Loss Simulators
This VR Experience Shows What It's Like for People Living with Dementia
Alzheimer’s Research UK teamed up with Fisher Productions to launch a virtual reality pop-up that simulates the experience of living with dementia. The experience supports the charity’... [More]
Alzheimer's Awareness Exhibits - This Floor Plan Changes to Show the Struggle of Memory Loss
SCORE 4.4
Average 432 Clicks Pub: Jun 1, 16
Alzheimer's Awareness Exhibits
This Floor Plan Changes to Show the Struggle of Memory Loss
Níall Mclaughlin and Yeoryia Manolopoulou of ‘Irish Pavilion’ designed an enormous projected drawing machine at the 2016 Venice Biennale for Alzheimer’s awareness. Titled ‘... [More]
Forgetful App Campaigns - The Day Shazam Forgot Campaign Sought to Raise Awareness for Alzheimer's
SCORE 5.7
This Year and Warm 174 Clicks Pub: May 18, 17
Forgetful App Campaigns
The Day Shazam Forgot Campaign Sought to Raise Awareness for Alzheimer's
The Day Shazam forgot was a creative campaign offered by the musical app, which sought to raise awareness and funds for Alzheimer’s research. The campaign was certainly a distinct one, and... [More]
Disorienting Symptom Simulators - This Hi-Tech Helmet Enables People to Experience Dementia
SCORE 4.5
Average 268 Clicks Pub: Aug 1, 16
Disorienting Symptom Simulators
This Hi-Tech Helmet Enables People to Experience Dementia
The designer of this symptom simulator recognizes that one of the best approaches to curing a medical disorder is to better understand the experience of those who are suffering from it. Now,... [More]
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