Category
Lifestyle
Assisted Choices
Trend cluster
Category
P2P
Disability
The disabled community comes together to fill gaps in systemic support.
1.4
Trend score
Trend
What is the P2P Disability trend?
P2P Disability: Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues.
Trend themes
Themes within the P2P Disability trend
Three behaviours holding the trend together01
Peer-to-Peer Disability Support
The disabled community is filling gaps in systemic support through digital means, demonstrating the application of Instant Entrepreneurship within social issues.
02
Crowdsourced Accessibility Data
Crowdsourcing data from users can increase accessibility and encourage businesses to contribute to making public spaces more accessible overall.
03
Sharing Economy for Mobility Devices
Creating a sharing economy website can increase accessibility to new mobility devices, especially for consumers who have a hard time finding trials outside of rehabilitation centers.
Industry implications
What the P2P Disability trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Technology and improved infrastructure can be leveraged to increase accessibility and improve the travel experience for people with disabilities.
For
Ridesharing and Transportation
Accessible transportation services can be provided to people with disabilities to increase their mobility and independence through specially equipped vehicles and ridesharing services.
For
Assistive Technology
New assistive technology can be developed to improve accessibility and provide new solutions for people with disabilities, such as wheelchair-sharing networks or accessibility filters for rental listings.
Workshop question
How can you join the conversations that underserved communities are having without your brand, about your brand?
Trend signals
Trend signals for P2P Disability
Trend score 1.4 out of 10, from popularity 19%, activity 14%, freshness 8%.
Popularity19%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the P2P Disability trend
5 featured examples from Jul 28, 2016 to Mar 17, 2018CategorySocial Good
Wheelchair-Sharing Networks
WHILL's WeDrive Service Connects People in Need of Personal Mobility
Sharing economy concepts within the mobility device industry have the potential to disrupt traditional sales channels and revolutionize accessibility modes.
CategoryWorld
Accessible Travel Filters
Airbnb's New Filters Will Make Finding Accessible Spaces a Lot Easier
The travel industry can leverage the trend of accessible travel filters to improve and expand their offerings for disabled travelers, attracting a larger customer base.
CategoryAutos
Disability-Friendly Ridesharing Services
Thailand's uberASSIST is for People With Disabilities
Ridesharing platforms can disrupt the transportation industry by offering specialized services that cater to people with disabilities, expanding their user base and market share.
CategoryWorld
Accessible Accommodation Sites
Accomable Helps You Find Disability-Friendly Accommodations
Disruptive innovation opportunity: Transform the hospitality industry by incorporating accessibility features and offering tailored services for disabled guests.
CategorySocial Good
Crowdsourced Wheelchair Accessibility Maps
Google Maps Now Tells Users About Accessibility
Technology companies can develop new tools and features to improve accessibility for people with disabilities, creating a more inclusive user experience for all.
