Hispanic food becomes the next platform for aesthetic-obsessed foodies
Implications - In the social media age, the look of food is as important as the flavor. Those within the industry have become increasingly creative in this regard as foodie culture continues to grow. Hispanic food serves as the newest platform for aesthetic experimentation. This appeals to both the foodie desire for exoticism, and shareability.
Workshop Question - How can you become more visually creative with your product or service?
Trend Themes
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Visual Aesthetic — The look of food becoming as important as its taste, targeting the aesthetic-obsessed culture.
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Exoticism — Aiming to explore and experiment with new flavors and presentations of food that cater to the foodie's desire for exoticism.
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Social Media-driven — Catering to the social media-driven society we live in, by providing photogenic food with an Instagram-friendly aesthetic.
Industry Implications
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Food and Beverage Industry — The food and beverage industry can incorporate creative visual aesthetics and exoticism to attract new customers steered by social media engagement.
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Hospitality Industry — The hospitality industry can enrich customer experience by providing visual aesthetics that cater to the Instagram-friendly consumer.
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Pop-up Industry — The pop-up industry can create new and innovative spaces to incorporate visual aesthetics, exoticism and social media-inspired dishes that increase brand engagement.
