Streaming Accommodations

Theaters adapt their business models to accommodate streaming popularity

Implications - Although it is unlikely that the theater-going experience will become obsolete, it is being undermined by popular streaming services – causing a shift in the way these theaters are choosing to operate. While some are becoming more extravagant or interactive in response, many are opting to capitalize on the accessibility and cost benefits that streaming sites offer, and are developing new strategies around those concepts. This serves to cater to convenience-minded consumers, rather than the more limited in number, luxury-focused clientele that extravagant or immersive theaters attract.
SCORE 5.2
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49,438 Total Clicks
Aug 15 - Oct 17
This Week and Untested
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Featured Examples
Movie Theater Subscription Services - MoviePass is Like Netflix for Movie Theaters
SCORE 6.5
This Quarter and Warm 283 Clicks Pub: Aug 16, 17
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SCORE 3
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Theatrical Streaming Services - BroadwayHD Offers Netflix-Style Streaming of Recorded Broadway Shows
SCORE 2.4
Untested 88 Clicks Pub: Oct 27, 15
Theatrical Streaming Services
BroadwayHD Offers Netflix-Style Streaming of Recorded Broadway Shows
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VR Home Theatre Experiences - The Hulu App Allows Consumers to Stream Media from Virtual Settings
SCORE 2.1
Untested 216 Clicks Pub: Mar 25, 16
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The Hulu app allows consumers to expand their home theatre viewing experiences to incorporate virtual settings that work in conjunction to their media streaming of choice. This allows consumers... [More]
Demand-Based Theater Pricing - The Regal Entertainment Group is Testing New Pricing Structures
SCORE 4.5
This Week and Average 36 Clicks Pub: Oct 25, 17
Demand-Based Theater Pricing
The Regal Entertainment Group is Testing New Pricing Structures
As movie theaters are increasingly having to compete with streaming services that consumers use on a regular basis, companies like the Regal Entertainment Group are testing various strategies to... [More]
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