Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Cinema
Movie theater experiences are expanding into the virtual world.
3.1
Trend score
Trend
What is the Virtual Cinema trend?
Virtual Cinema: The movie theater industry is looking for ways to compete with at-home streaming services, and one of the ways this is happening is through the inclusion of virtual reality in theater experiences. Companies are adopting virtual viewing into their public theater spaces, or constructing theater spaces built solely around this concept. This serves to differentiate this particular theater-going experience from both traditional ones, as well as those now used at home – effectively catering to demographics with these stated proclivities, in addition to experiential-minded consumers.
Trend themes
Themes within the Virtual Cinema trend
Three behaviours holding the trend together01
Virtual Reality in Movie Theaters
The inclusion of virtual reality in movie theaters caters to demographics with new stated proclivities, including experiential-minded consumers.
02
Pop-Up VR Cinemas
Pop-up cinema spaces set a new precedent for how brands can use technology to revitalize industries that have been left behind in the digital age.
03
Immersive 4D Cinemas
Fully immersive 4D cinemas enhance the movie-going experience and add a deeper layer of emotional involvement.
Industry implications
What the Virtual Cinema trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
Virtual reality and immersive cinema technology show potential for a new era of entertainment.
For
Tourism Industry
Virtual reality and immersive cinema technology can offer tourists an enhanced, immersive experience in new destinations.
For
Marketing Industry
Pop-up cinema spaces and immersive theaters provide an innovative way for brands to connect with consumers through immersive experiences.
Workshop question
How can your brand retain the interest of demographics already attached to its core products/services, while simultaneously reaching out to untapped demographics?
Trend signals
Trend signals for Virtual Cinema
Trend score 3.1 out of 10, from popularity 52%, activity 32%, freshness 8%.
Popularity52%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Cinema trend
6 featured examples from Mar 28, 2016 to Oct 28, 2017CategoryPop Culture
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
Virtual reality cinemas offer disruptive innovation opportunities within the entertainment industry by revolutionizing movie-watching experiences.
CategoryPop Culture
VR Movie Theaters
The IMAX VR Center Recently Opened in Los Angeles
The emergence of VR movie theaters and other immersive entertainment experiences presents an opportunity for businesses to create highly engaging and personalized experiences for…
CategoryTech
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
Virtual reality pop-up cinemas disrupt the traditional cinema industry.
CategoryTech
Immersive 4D Cinemas
Village Cinemas in Melbourne is Equipped with Fog Machines and Mechanic Seats
The integration of sensory technologies in movie theaters could revolutionize the entire entertainment industry through immersive experiences.
CategoryTech
Immersive VR Movie Theaters
AMC and Dreamscape Partnered to Make VR Centers at Select Theatres
The incorporation of virtual reality in movie theaters opens up opportunities for innovation and new forms of entertainment.
CategoryPop Culture
Immersive Animation Experiences
Pixar's 'Coco VR' is Described as a "Next-Level Social Experience"
The film industry has the opportunity to incorporate virtual reality technology to enhance the viewer's cinematic experience.
