Virtual Cinema

Movie theater experiences are expanding into the virtual world

Implications - The movie theater industry is looking for ways to compete with at-home streaming services, and one of the ways this is happening is through the inclusion of virtual reality in theater experiences. Companies are adopting virtual viewing into their public theater spaces, or constructing theater spaces built solely around this concept. This serves to differentiate this particular theater-going experience from both traditional ones, as well as those now used at home – effectively catering to demographics with these stated proclivities, in addition to experiential-minded consumers.

Workshop Question - How can your brand retain the interest of demographics already attached to its core products/services, while simultaneously reaching out to untapped demographics?
SCORE 4.5
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57,257 Total Clicks
Mar 16 - Oct 17
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Featured Examples
VR Movie Theaters - The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
SCORE 6.3
Warm 2,758 Clicks Pub: Mar 28, 16
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
The world’s first virtual reality cinema in Amsterdam gives movie-goers a more immersive experience than ever before. The VR Cinema, which has a new location in Berlin, Germany, uses Samsung... [More]
VR Movie Theaters - The IMAX VR Center Recently Opened in Los Angeles
SCORE 4.9
Average 815 Clicks Pub: Feb 15, 17
VR Movie Theaters
The IMAX VR Center Recently Opened in Los Angeles
For decades, IMAX has been on the cutting edge of immersive entertainment experiences, and the new IMAX VR center in Los Angeles is a testament to the company’s commitment to stay there. The... [More]
Pop-Up VR Cinemas - This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
SCORE 4.7
Average 965 Clicks Pub: Jan 13, 17
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
Milk Glass Co. is an art gallery in Toronto that held North America’s first ever virtual reality pop-up cinema space for the duration of two and a half months. The space was launched by... [More]
Immersive VR Movie Theaters - AMC and Dreamscape Partnered to Make VR Centers at Select Theatres
SCORE 3.1
Mild 435 Clicks Pub: Sep 26, 17
Immersive VR Movie Theaters
AMC and Dreamscape Partnered to Make VR Centers at Select Theatres
AMC and Dreamscape Immersive have partnered in attempt to bring virtual reality to movie theaters by 2018. The partnership, which intends to make virtual reality the next storytelling medium, will... [More]
Immersive 4D Cinemas - Village Cinemas in Melbourne is Equipped with Fog Machines and Mechanic Seats
SCORE 2.5
Untested 246 Clicks Pub: Oct 28, 17
Immersive 4D Cinemas
Village Cinemas in Melbourne is Equipped with Fog Machines and Mechanic Seats
Village Cinemas in Melbourne is using technology to enhance the storytelling narratives that movie screenings provide, by creating a fully immersive 4D cinema. The screenings aim to help a guest &#... [More]
Immersive Animation Experiences - Pixar's 'Coco VR' is Described as a "Next-Level Social Experience"
SCORE 3.3
Mild 138 Clicks Pub: Oct 18, 17
Immersive Animation Experiences
Pixar's 'Coco VR' is Described as a "Next-Level Social Experience"
Along with the release of its newest animated film ‘Coco,’ Pixar is releasing ‘Coco VR’ to help fans truly immerse themselves in what it is calling a “next-level social... [More]