Starbucks is Offering a Special Loyalty Card Just for the Summer Season
Katherine Pendrill — July 18, 2016 — Marketing
References: consumerist & brandeating
While Starbucks already has a rewards program in place, the global coffee shop chain is launching a special loyalty card just for the summer season. Designed to promote its iced drinks during the hottest months of the year, the new loyalty plan gives consumers a budget-friendly way to beat the heat.
Starbucks' new promotion involves rewarding customers with one free Grande iced drink after purchasing a total of five iced drinks. In order to start tracking their drink purchases, customers will have to ask their local barista for an iced sampler card. Customers will then receive a sticker for each purchase of a Grande iced tea or coffee.
The special loyalty card is available now and consumers will only have until August 8th to start racking up rewards.
Starbucks' new promotion involves rewarding customers with one free Grande iced drink after purchasing a total of five iced drinks. In order to start tracking their drink purchases, customers will have to ask their local barista for an iced sampler card. Customers will then receive a sticker for each purchase of a Grande iced tea or coffee.
The special loyalty card is available now and consumers will only have until August 8th to start racking up rewards.
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