While Starbucks already has a rewards program in place, the global coffee shop chain is launching a special loyalty card just for the summer season. Designed to promote its iced drinks during the hottest months of the year, the new loyalty plan gives consumers a budget-friendly way to beat the heat.
Starbucks' new promotion involves rewarding customers with one free Grande iced drink after purchasing a total of five iced drinks. In order to start tracking their drink purchases, customers will have to ask their local barista for an iced sampler card. Customers will then receive a sticker for each purchase of a Grande iced tea or coffee.
The special loyalty card is available now and consumers will only have until August 8th to start racking up rewards.
Seasonal Loyalty Programs
More Stats +/-
Juicy Loyalty Programs
In-App Loyalty Programs
Fast Casual Loyalty Programs
Branded Makeup Loyalty Programs
Code-Free Loyalty Programs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.