Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mineral
Infusion
Water bottles and purifiers are offering their own mineralization features.
3.6
Trend score
Trend
What is the Mineral Infusion trend?
Mineral Infusion: While mineral water is not a new concept, water bottles and purifiers are being incorporated with crystals or specialty lights that turn standard tap water into high-quality mineral water. Since it avoids the use of disposable plastic water bottles, this shift serves consumers who are seeking more environmentally friendly ways to enhance their health and wellness goals – all while infusing convenience and functionality into the process.
Trend themes
Themes within the Mineral Infusion trend
Three behaviours holding the trend together01
Crystal-infused water bottles
Crystal-infused water bottles are becoming increasingly popular for health-conscious consumers, providing an innovative way to incorporate alternative modalities of healing into daily routines
02
Healing crystal water bottles
The use of healing crystals embedded in water bottles is a growing trend as consumers embrace spiritual practices for inner clarity and mindfulness
03
Mineral infusion water purifiers
Water purification systems that offer mineral infusion are gaining popularity as consumers seek environmentally friendly and healthier options for drinking water
Industry implications
What the Mineral Infusion trend means for industry
Where the trend changes the playbookFor
Health and wellness
The health and wellness industry can take advantage of crystal-infused and healing crystal water bottles as a potential disruptive innovation to offer unique products that incorporate alternative modalities of healing
For
Environmental sustainability
The trend towards mineral-infused water purifiers presents an opportunity for the environmental sustainability industry to create innovative, eco-friendly solutions for drinking water that reduces the use of disposable plastic water bottles
For
Home appliances
The home appliance industry can leverage mineralizing water purifiers as a way to improve the drinking water quality and create custom mineral blends that cater to individual preferences and needs
Workshop question
How can your brand simplify a product that's already out there, in a way that better aligns it to consumer lifestyles or values?
Trend signals
Trend signals for Mineral Infusion
Trend score 3.6 out of 10, from popularity 55%, activity 46%, freshness 8%.
Popularity55%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mineral Infusion trend
4 featured examples from Mar 8 to Oct 24, 2017CategoryLifestyle
Crystal-Infused Water Bottles
Glacce Bottles Help to Make Healing Crystal Elixirs on the Go
Health and wellness companies can integrate crystal-infused products into their existing offerings.
CategoryLifestyle
Healing Crystal Water Bottles
VitaJuwel’s Gem Stone Bottles Promote Naturopathic Healing
Companies in the health and wellness industry have a unique opportunity to expand their product lines to include spiritually-focused products.
CategoryEco
Mineral Infusion Water Purifiers
The Solable 'Lavie' Turns Tap Water into Mineral Water
The water filtration industry can leverage eco-friendly solutions and UV LED technology to create efficient and sustainable water purification systems.
CategoryLifestyle
Mineralizing Water Purifiers
Mitte's Home Water System Enriches Water with Custom Mineral Blends
This trend caters to the health-conscious consumer market who are looking for products that enhance their health and wellness.
