Category
Tech
Delegated Interfaces
2.4
Trend score
Trend
What is the Cultural Comedy trend?
Cultural Comedy: The comedy world is adapting to changing technology and pop cultural shifts to accommodate the new ways in which people consume and engage with media. Incorporating these emerging technologies and newfound rituals into comedy allows the genre to better target Millennial and Gen Z demographics. This emerging shift is indicative of the need for even seemingly "timeless" industries to adapt to changing social dynamics and rituals in order to remain relevant.
Trend themes
Themes within the Cultural Comedy trend
Three behaviours holding the trend together01
Streaming Services in Comedy
The emergence of comedy-only streaming services like Laugh Out Loud is indicative of a trend towards specific content-based platforms.
02
Virtual Reality Comedy
The push towards virtual reality comedy shows and experiences creates a disruptive innovation opportunity for live comedy to reach a wider audience.
03
Comedy on Social Media
The trend towards curated content app and dating app comedy shows showcases the opportunity for comedians to reach younger audiences through social media.
Industry implications
What the Cultural Comedy trend means for industry
Where the trend changes the playbookFor
Streaming Services
Streaming platforms should consider catering to specific content niches to engage younger demographics.
For
Virtual Reality
The growth of virtual reality content presents a disruptive innovation opportunity for live comedy shows and events to expand their reach and engagement.
For
Social Media Marketing
Comedians and marketers should explore opportunities to produce short-form comedy content for social media platforms to reach a wider audience.
Workshop question
How can your brand adapt to the new rituals consumers are adopting within its areas of expertise?
Trend signals
Trend signals for Cultural Comedy
Trend score 2.4 out of 10, from popularity 33%, activity 31%, freshness 8%.
Popularity33%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultural Comedy trend
7 featured examples from Apr 1, 2016 to Oct 21, 2017CategoryTech
VR Stand-Up Comedy
AltspaceVR is Debuting a VR Show Called Comedy Living Room
Disruptive innovation opportunity: Integrating virtual reality technology into the entertainment industry to create novel and engaging experiences for audiences.
CategoryArt & Design
Dating App Comedy Shows
Comedian Lane Moore's 'Tinder Live!' Hilariously Integrates the Dating App
Dating app developers could leverage the concept of real-time swiping and integrate it into their platforms, offering users a more dynamic and engaging way to connect with potenti…
CategoryPop Culture
VR Stand-Up Shows
Freddy Quinne's 'Quite the Catch' is Set to Be Filmed for Virtual Reality
The entertainment industry can explore the potential of virtual reality comedy to attract and engage audiences in new and innovative ways.
CategoryTech
Comedy-Only Streaming Services
Laugh Out Loud is a Project Between Lionsgate and Kevin Hart
Disruptive innovation opportunity: Create niche streaming platforms dedicated to specific genres or themes, catering to specialized audiences and offering unique content.
CategoryPop Culture
Millennial Comedy Series
'Keep Me Posted' Looks Truthfully at Technology and Millennials
Opportunity for tech and software companies to innovate and create products or platforms that encourage mindful technology use and build real-life connections.
CategoryPop Culture
Curated Comedy Apps
Laugh Out Loud by Kevin Hart Offers Video Streaming and Exclusive Content
Opportunity for the entertainment industry to invest in curated comedy apps and leverage the demand for comedy content through video streaming services.
CategoryPop Culture
VR Comedy Series
'The Confessional' is a 360-Degree Webseries Set in a Confessional Booth
The entertainment industry can leverage 360-degree virtual reality technology to create innovative comedy series like 'The Confessional,' offering audiences a new level of engagem…
