Comedy is adopting modern tech and rituals
Implications - The comedy world is adapting to changing technology and pop cultural shifts to accommodate the new ways in which people consume and engage with media. Incorporating these emerging technologies and newfound rituals into comedy allows the genre to better target Millennial and Gen Z demographics. This emerging shift is indicative of the need for even seemingly "timeless" industries to adapt to changing social dynamics and rituals in order to remain relevant.
Workshop Question - How can your brand adapt to the new rituals consumers are adopting within its areas of expertise?
Trend Themes
1. Streaming Services in Comedy - The emergence of comedy-only streaming services like Laugh Out Loud is indicative of a trend towards specific content-based platforms.
2. Virtual Reality Comedy - The push towards virtual reality comedy shows and experiences creates a disruptive innovation opportunity for live comedy to reach a wider audience.
3. Comedy on Social Media - The trend towards curated content app and dating app comedy shows showcases the opportunity for comedians to reach younger audiences through social media.
Industry Implications
1. Streaming Services - Streaming platforms should consider catering to specific content niches to engage younger demographics.
2. Virtual Reality - The growth of virtual reality content presents a disruptive innovation opportunity for live comedy shows and events to expand their reach and engagement.
3. Social Media Marketing - Comedians and marketers should explore opportunities to produce short-form comedy content for social media platforms to reach a wider audience.
7 Featured, 37 Examples:
63,669 Total Clicks
Date Range:
Apr 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
