Live content is presented via increasingly diverse mediums
Implications - Over the years, live content has transformed to not only include streaming options online, but in a way that uses a multitude of platforms and formats to optimize reach. This shift away from traditional TV and streaming sources recognizes the potential for this content to engage viewers in ways that are increasingly accessible – catering to consumers most convinced by interactivity when it comes to brand loyalty.
Workshop Question - How can your brand incorporate live content in different formats as a form of promotion?
Trend Themes
1. Live Content Diversification - Businesses are using a multitude of formats and platforms to optimize reach of their live content.
2. Interactive Experiences - Consumers expect immersive and interactive experiences in order to develop loyalty to a brand.
3. Gamification of Traditional Experiences - By gamifying traditional experiences, companies can create engaged and enthusiastic audiences.
Industry Implications
1. Live Entertainment - Live content creators have the chance to diversify their content and make it more interactive to captivate audiences.
2. Gaming - Gamification of traditional experiences can lead to increased user engagement and enthusiasm, which is critical in the gaming industry.
3. Retail - Retailers are creating immersive and interactive experiences for their customers to make shopping more fun and enjoyable.
4 Featured, 36 Examples:
113,394 Total Clicks
Date Range:
Oct 17 — Oct 17
Trending:
Mild
Consumer Insight Topics:
