Nouveau Live

Live content is presented via increasingly diverse mediums

Implications - Over the years, live content has transformed to not only include streaming options online, but in a way that uses a multitude of platforms and formats to optimize reach. This shift away from traditional TV and streaming sources recognizes the potential for this content to engage viewers in ways that are increasingly accessible – catering to consumers most convinced by interactivity when it comes to brand loyalty.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
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53,934 Total Clicks
Oct 17 - Oct 17
This Month and Mild
Art & DesignMarketingBusiness
Featured Examples
Live-Created Beauty Campaigns - Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
SCORE 8.8
This Month and V. Hot 417 Clicks Pub: Oct 27, 17
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
To support the launch of Rihanna and Sephora’s makeup line, Fenty Beauty, fans gathered at the central Callao Square in Madrid, Spain, to enter ‘Fenty Beauty’s Playground.’ On-... [More]
Live Game Show Apps - 'HQ' is a Live Trivia Game That Occurs Twice a Day
SCORE 6.1
This Month and Warm 158 Clicks Pub: Oct 19, 17
Live Game Show Apps
'HQ' is a Live Trivia Game That Occurs Twice a Day
As television streaming becomes more accessible, content creators are tasked with engaging an online audience in fun and innovative ways, which is why the team that created Vine introduced HQ—... [More]
Live Auction Stadium Apps - 'Dropit' Has Fans Compete in Live Auctions at Sporting Events
SCORE 4.6
This Month and Average 53 Clicks Pub: Oct 27, 17
Live Auction Stadium Apps
'Dropit' Has Fans Compete in Live Auctions at Sporting Events
‘Dropit’ sets itself apart as a unique mobile application that gamifies the traditional auction experience and caters to audiences at live sporting events. The app showcases the live 60-... [More]
Live-In Airport Campaigns - Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL
SCORE 4.9
This Quarter and Average 93 Clicks Pub: Oct 13, 17
Live-In Airport Campaigns
Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL
With its #LIFEINHEL campaign, Helsinki Airport is out to prove that it is the very best airport in the world. There are websites and surveys that can back up this claim, but the airport is having... [More]
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