Playful Loyalty

Brands infuse quirky features into their loyalty programs

Implications - Although gamified loyalty programs have long been a reality, brands are now taking more creative routes when it comes to ensuring their customers take full advantage of their loyalty programs. Infusing quirky elements into these programs serves to motivate consumers to participate, while also allowing for market differentiation – as it opens up the opportunity for companies to design these programs with their distinct brand identities. This shift serves to modify and enhance the purchase journey with the illusion of personalization, rather than it simply functioning as a means to an end.
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
38,482 Total Clicks
Apr 17 - Oct 17
Just New and Warm
MarketingBusiness
Featured Examples
VIP Pizza Boxes - Domino's Loyalty Program for Customers Turns Them into Shareholders
SCORE 8.3
This Year and Hot 3,478 Clicks Pub: Apr 17, 17
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
Rather than implementing a traditional loyalty program for customers, Domino’s worked with the CP+B creative agency on the creation of a unique new way to engage and reward its most loyal fans.... [More]
Dog-Specific Loyalty Programs - The Biscuit Smart Collar Offers Dogs an Optimal In-Store Experience
SCORE 9.2
This Month and V. Hot 993 Clicks Pub: Oct 16, 17
Dog-Specific Loyalty Programs
The Biscuit Smart Collar Offers Dogs an Optimal In-Store Experience
A Finland-based pet specialty retailer is aiming to show its appreciation for its canine customers by implementing the world’s first dog loyalty program—a system which is made possible... [More]
Millennial-Only Food Trucks - 'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
SCORE 8.1
This Year and Hot 732 Clicks Pub: Jul 26, 17
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... [More]
Cola Consumption Loyalty Programs - Coca-Cola's 'Bracket Refresh' Took Place During March Madness
SCORE 5.3
This Year and Warm 211 Clicks Pub: Jul 18, 17
Cola Consumption Loyalty Programs
Coca-Cola's 'Bracket Refresh' Took Place During March Madness
During this year’s March Madness, Coca-Cola launched a digital promotion titled NCAA March Madness Bracket Refresh that sought to increase brand loyalty for Coca-Cola and Powerade products.... [More]
Quantcast