Ahead of the release of 'Deadpool 2', the sequel to the wildly successful and popular R-rated superhero movie from 2016, Ryan Reynolds and his gang of goofballs have collaborated with Celine Dion to record a music video for 'Ashes', a song on the Deadpool 2 soundtrack. As viewers would expect, a video featuring the iconic French-Canadian songstress and the irreverent comic book character is exactly as absurd as it sounds.
The video is styled in a fashion familiar to Dion fans, with the singer belting out 'Ashes' to an empty concert hall with a symphony orchestra backing and all the attendant soft focus and elegant, swooping camerawork. About halfway through, though, Deadpool makes an appearance, dancing a cross between ballet and sensual contemporary that is both silly and oddly fitting.
Key Themes Behind This Trend
- Collaborative Superhero Marketing
- Disruptive innovation opportunity: Creating unique collaborations between popular superheroes and celebrities to promote upcoming movies or projects.
- Iconic Songstress in Unexpected Settings
- Disruptive innovation opportunity: Pairing well-known musicians with unconventional characters in music videos to attract a wider audience.
- Humorous and Absurd Branding
- Disruptive innovation opportunity: Using humor and absurdity in marketing campaigns to create buzz and engage with consumers.
Where This Applies
- Film & Entertainment
- Disruptive innovation opportunity: Leveraging collaborative marketing strategies to increase anticipation and ticket sales for blockbuster films.
- Music
- Disruptive innovation opportunity: Exploring unconventional partnerships to create unique music videos and break into new markets.
- Marketing & Advertising
- Disruptive innovation opportunity: Incorporating humor and absurdity into branding strategies to capture consumers' attention and increase brand recognition.
