The festive season is accented by the many holiday drops that brands boast to delight their consumers who are potentially looking to buy presents or something for themselves. One of the more interesting activations comes from Ralph Lauren.
The fashion label utilizes its app to engage with consumers during the holiday season. Dubbed '7 Days/7 Drops,' users of the application can enjoy one new release every day for a week. This item can be bought only through the Polo App.
Highsnobiety calls attention to the holiday drops in a post. From a custom illustration of the Polo Bear that is tailored to your own style to the limited-edition Polo Canoe mocs, the holiday drops are pricey but special.
Image Credit: Ralph Lauren