The recent Deadpool and Devour partnership captures the hilarity of the character in an ad about frozen food. Brand partnerships with superheroes are becoming commonplace in everyday life but in many cases, these ads often come off as clunky or an unnatural fit. However, this recent partnership of Deadpool and Devour seems to find an organic fit together as it celebrates just how absurd a deal between a frozen food company and an anti-hero is.
The short 30-second spot features the Marvel anti-hero showcasing his supermarket-themed dreamscape and finds humor in working the figures character traits, and fourth wall breaking abilities into something unexpectedly clever. Developed by the creative team at Wildness -- the in-house ad agency at Gen-Z multimedia company Awesomeness -- the Deadpool and Devour ad was designed to play on a sense of irony in superhero advertising while using Deadpool's ridiculous personality as a catalyst for comedy.