Category
Lifestyle
Assisted Choices
Trend cluster
Category
Repurposed
Dish
Sophisticated dishes and beverages are being made with waste foods and materials.
3.5
Trend score
Trend
What is the Repurposed Dish trend?
Repurposed Dish: With strategies surrounding the prevention of waste being formed on local, national and global levels, those who specialize in luxury food are accommodating these seemingly unpleasant materials or ingredients into their sophisticated menu items. This shift serves two significant functions – catering to experiential foodies desiring novelty, while giving consumers motivated by morality the simple, value-driven purchase decisions they crave.
Trend themes
Themes within the Repurposed Dish trend
Three behaviours holding the trend together01
Upcycling Food
Businesses are repurposing imperfect ingredients and foods that would otherwise be wasted into luxury menu items.
02
Minimal Waste Manufacturing
Clothing brands are converting used textiles and clothes into soil and fertilizer to create new products and reduce their waste outputs.
03
Sustainable Food and Beverage Creation
Restaurants and bars are using repurposed kitchen scraps and ugly produce to make new and inventive dishes and cocktails.
Industry implications
What the Repurposed Dish trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
This industry can explore innovative ways to repurpose otherwise wasted ingredients for luxury and sustainable dining experiences.
For
Fashion Industry
The fashion industry can reduce waste by exploring ways to create new products through repurposing and composting used textiles and clothing.
For
Technology and Retail Industry
Companies can create apps and platforms to reduce waste in grocery stores by selling surplus food at discounted rates to consumers.
Workshop question
How can your brand simplify consumers' decision-making processes by incorporating some sort of eco or socially conscious function to its products/services?
Trend signals
Trend signals for Repurposed Dish
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 8%.
Popularity53%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Repurposed Dish trend
5 featured examples from Apr 7, 2017 to Mar 15, 2018CategoryEco
Kitchen Scrap Cocktails
XYST Serves Cocktails Made with Repurposed Ingredients
Restaurants, bars, and hotels can adopt sustainable cocktail practices to appeal to environmentally conscious consumers.
CategoryEco
Upcycled Seafood Cakes
SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients
The food and beverage industry has the opportunity to incorporate upcycled food products, creating new revenue streams and reducing waste.
CategoryEco
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
Opportunity for innovation in creating sustainable and innovative products that reduce food waste and utilize local ingredients.
CategoryLifestyle
Waste-Fighting Grocery Apps
The Karma App Retails Surplus Grocery Store Goods at Discounted Rates
The grocery industry can leverage the Karma app's success in reducing food waste and explore ways to implement similar initiatives or partnerships with other technology platforms.
CategoryEco
Converted Sportswear Fertilizers
The Brand Houdini is Turning Its Clothes into Gourmet Food
The sportswear industry can explore innovative ways to repurpose and recycle used garments, such as converting them into fertilizer or other useful products.
