UK car manufacturer Ashton Martin has teamed with Italian fashion house Valentino to create a camouflage Vanquish Volante.
The Vanquish Volante is the most popular sports car by the Ashton Martin brand. This collaboration car is apart of a project by the high-end global brands platform Crash & Rocket. The exterior of this luxurious automobile features Valentino's signature camouflage print-accented by metal studs along the body. The interior of this vehicle is very much like any other Ashton Martin sports car as it carries a very sleek finish from the head cushion to the dashboard. The inside of the vehicle also feature metal stud accents.
With an aim to raise money for three Crash & Rocket charities, this bespoke Vanquish Volante will be auctioned off at a charity gala in London.
Why This Trend Is Growing
- Luxury Fashion- Automotive Collaborations
- Luxury fashion and automotive brands are collaborating to create unique luxury vehicles that appeal to a niche market of high-end consumers.
- Customized Luxury Automobiles for Charity
- High-end global brands are collaborating to create bespoke, luxurious cars that can be auctioned off for charity fundraising purposes.
- Luxury Car Customization
- Luxury car customization is becoming increasingly popular as consumers seek to differentiate themselves and make a statement with their high-end automobiles.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands are expanding beyond traditional fashion design to create collaborations with other industries such as automotive, resulting in unique and sought after limited edition products.
- Automotive
- Automotive brands are collaborating with luxury fashion houses to create limited edition vehicles that tap into the high-end consumer market and facilitate fundraising for charitable causes.
- Charitable Organizations
- Charitable organizations are partnering with high-end global brands to create exclusive, customized products that can be auctioned off for fundraising, resulting in a win-win collaboration and increased brand exposure for all involved parties.
