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Branded Movie Maps

Orbitz Created a Unique Film-Focused Travel Map for Film Geeks

— May 15, 2017 — Marketing
Call yourself a film buff? Love travelling as much as you enjoy catching flicks? Then this new interactive guide by travel specialists Orbitz is for you.

Discover The World On Screen lays it all out, which countries and cities to visit if you’re a fan of a particular film, the exact locations to check out where key scenes were shot, lots of related movie trivia and also some of the top things to do there that don’t involve gleefully recognizing familiar streets and buildings. In short, everything you need to plan out a fun, fandom-fuelled holiday.

Go for a stroll across the rolling green hills of Middle Earth from The Lord of the Rings in New Zealand. Follow the ghost-busting footsteps of Peter Venkman and company in New York City. Literally walk into Back to the Future’s Hill Valley (the set still exists in LA’s Universal Studios). Or if you’re feeling particularly adventurous, head to the deserts of Namibia and see with your own eyes the post-apocalyptic setting of Mad Max: Fury Road -- Furiosa would surely approve.

There’s something there for every kind of movie fan. Of course, you’re probably not going to come across any of your favourite heroes or villains, but still – a film’s setting is often a star itself. So go and visit. Recognize places you’ve seen countless times on screen. Bask in the nostalgia. And relish it. Because when you’re actually there, in a way, you kind of become part of the story.
Trend Themes
1. Film Tourism - Opportunity for travel companies to offer specialized tours and experiences based on famous movie locations, creating a unique and immersive travel experience.
2. Interactive Travel Guides - Potential for travel organizations to develop interactive guides that cater to specific interests, such as films, providing users with a curated list of destinations and relevant information.
3. Nostalgia Tourism - Emerging trend of tourists seeking out destinations that evoke nostalgia and allow them to relive their favorite film moments, presenting opportunities for destination marketing and themed experiences.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage film-related travel to create unique itineraries, attract movie enthusiasts, and boost local economies.
2. Entertainment - Movie production companies and studios can collaborate with travel platforms to promote filming locations and enhance the fan experience by offering behind-the-scenes tours and events.
3. Digital Media - Digital media platforms can develop film-focused content and interactive guides to engage users and provide them with an immersive travel planning experience.
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