Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fad-Based
Supplement
Supplements are formulated and branded to accommodate food industry fads.
5.1
Trend score
Trend
What is the Fad-Based Supplement trend?
Fad-Based Supplement: The supplements industry is an enormous part of the health and wellness market, and brands within it are beginning to accommodate the fads that are apparent within the adjacent food and beverage industry – specifically in regards to highlighting key ingredients and branding. This shift identifies the simple tweaks in branding and product development required to compete with the progression of adjacent industries – with these progressions ultimately serving as an excellent blueprint for how to reach the needs and preferences of mutual consumer bases.
Trend themes
Themes within the Fad-Based Supplement trend
Three behaviours holding the trend together01
Fad-Based Supplements
Supplements are formulated and branded to accommodate food industry fads.
02
Collagen Infused Products
Decadent snacks and beverage products are now being infused with collagen.
03
Seasonally Flavored Supplements
Supplements are gaining popularity as consumers look for ways to support their diet in a flavorful way.
Industry implications
What the Fad-Based Supplement trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The health and wellness industry can capitalize on the trend of Fad-Based Supplements.
For
Food & Beverage
The food and beverage industry can leverage the trend of Seasonally Flavored Supplements.
For
Beauty
The beauty industry can explore the trend of Collagen Infused Products.
Workshop question
How can your brand adopt some of the more progressive precedents set by adjacent industries?
Trend signals
Trend signals for Fad-Based Supplement
Trend score 5.1 out of 10, from popularity 76%, activity 70%, freshness 8%.
Popularity76%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fad-Based Supplement trend
5 featured examples from Apr 28 to Oct 26, 2017CategoryLifestyle
Drinkable Skincare Products
'Hyaluronic Molecule' is a Skincare Product in the Form of a Beverage
The beauty and cosmetics industry could benefit from incorporating drinkable skincare products into their product lines.
CategoryLifestyle
Gummy Bear Cleanses
Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form
The trend of incorporating convenience and fun into health-oriented cleanse products creates an opportunity for established health food companies to innovate their product lines a…
CategoryLifestyle
Rebranded Millennial Supplements
EBOOST's Performance Product Range Now Boasts Bold Designs
Disruptive innovation opportunity: Introduce bold and colorful packaging designs in the supplement industry.
CategoryLifestyle
Collagen-Rich Cookie Bars
NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving
Collagen supplement companies can expand their product lines and innovate by incorporating collagen into snack and beverage products.
CategoryLifestyle
Seasonally Flavored Supplements
These Amazing Grass Green SuperFood Blends Taste Like the Holidays
The health supplement industry has the opportunity to increase its customer reach by catering to seasonal flavor preferences of consumers.
