Fad-Based Supplement

Supplements are formulated and branded to accommodate food industry fads

Implications - The supplements industry is an enormous part of the health and wellness market, and brands within it are beginning to accommodate the fads that are apparent within the adjacent food and beverage industry – specifically in regards to highlighting key ingredients and branding. This shift identifies the simple tweaks in branding and product development required to compete with the progression of adjacent industries – with these progressions ultimately serving as an excellent blueprint for how to reach the needs and preferences of mutual consumer bases.
SCORE 7.7
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33,299 Total Clicks
Apr 17 - Oct 17
Fresh and Warm
Featured Examples
Gummy Bear Cleanses - Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form
SCORE 8.2
This Year and Hot 1,034 Clicks Pub: Apr 27, 17
Gummy Bear Cleanses
Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form
Over the past few years, many consumers have become highly interested in detoxifying and purifying the body with products and seven-day cleanse programs. While the movement initially began with... [More]
Drinkable Skincare Products - 'Hyaluronic Molecule' is a Skincare Product in the Form of a Beverage
SCORE 8.8
This Quarter and V. Hot 1,273 Clicks Pub: Sep 18, 17
Drinkable Skincare Products
'Hyaluronic Molecule' is a Skincare Product in the Form of a Beverage
Beauty products can come in all shapes and formats, but consumers don’t often expect them to look like Fountain’s ‘Hyaluronic Molecule’. The concentrated beauty supplement&#... [More]
Rebranded Millennial Supplements - EBOOST's Performance Product Range Now Boasts Bold Designs
SCORE 7.6
This Week and Hot 257 Clicks Pub: Oct 20, 17
Rebranded Millennial Supplements
EBOOST's Performance Product Range Now Boasts Bold Designs
EBOOST, a company that makes a range of performance products, recently rebranded its assortment to introduce an eye-catching bold and colorful new look. For the redesign of its product packaging,... [More]
Collagen-Rich Cookie Bars - NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving
SCORE 6.9
This Quarter and Warm 602 Clicks Pub: Sep 16, 17
Collagen-Rich Cookie Bars
NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving
As a a collagen supplement company, NeoCell produces a range of innovative products and it is now adding to its diverse assortment with a Collagen Cookie Bar collection. The Collagen Cookie Bars... [More]
Seasonally Flavored Supplements - These Amazing Grass Green SuperFood Blends Taste Like the Holidays
SCORE 5.3
New and Warm 53 Clicks Pub: Oct 26, 17
Seasonally Flavored Supplements
These Amazing Grass Green SuperFood Blends Taste Like the Holidays
Supplements are continuing to gain popularity as consumers look for ways to support their diet in a flavorful way, so the new Amazing Grass Green SuperFood Blends have been announced as a perfect... [More]
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