Voice-Controlled Comfort

Voice recognition technology is enhancing consumers' sense of home

Implications - As voice recognition tech becomes increasingly functional, it is also increasingly accommodating the sense of comfort that consumers associate with home and play. This serves as a reactionary response to a common criticism of the dominance of tech in every aspect of consumers' lives – that it forces feelings of isolation and inauthenticity. The incorporation of "home comforts" into voice recognition tech caters to consumers seeking to adapt to modern rituals, while simultaneously having those rituals grounded in well-rounded, authentic experiences.
SCORE 6.6
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69,320 Total Clicks
Feb 16 - Oct 17
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Featured Examples
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SCORE 6.3
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SCORE 4.1
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