Restaurant apps incorporate the gestures of popular social media platforms
Implications - Dining is a traditionally social experience, and indeed food is one of the most popular topics across many different social media platforms. Channeling the ways in which Internet-savvy consumers relate to food, restaurant apps build the aesthetics, interfaces, and traits common in social media platforms into their food-specific platforms. Recognizing consumer habits outside of the direct scope of one's own industry offers brands the potential to engage their consumers in an unexpected yet approachable manner.
Workshop Question - What is your target consumer's favorite hobby? How can you incorporate that passion into your brand's offering?
Trend Themes
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Social Media-inspired Restaurant Apps — Restaurant apps are incorporating aesthetics, interfaces, and traits common in social media platforms to make the dining experience more engaging and approachable.
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Location-based Dining Apps — Apps are allowing users to find and browse restaurants near them with advanced search and intuitive features that make dining out more streamlined and scalable.
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Simplified and Democratic Dining Apps — Apps like 'Taste' and 'KtchUp' cut through the noise by having locals and friends vote for the best spots to eat out, making finding and deciding on a restaurant more efficient and enjoyable.
Industry Implications
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Food and Beverage Industry — Businesses could create apps that integrate social media-like interfaces, making the dining experience more engaging and enjoyable for customers.
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Technology Industry — Companies could develop location-based and democratic dining apps with advanced search and intuitive features to streamline the experience for customers.
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Social Media Industry — Social media platforms could create restaurant apps that incorporate their aesthetics, interfaces, and traits, engaging users further and providing more value within the platform.
