The LUX customer reward app is designed to enable upscale restaurants to help fill seats using an innovative reward system that speaks to affluent consumers.
Upscale restaurants are often left with the dilemma of having to fill seats during slow times during the week, which can lead to lowering price points and potentially devaluing the brand.
LUX works by connecting restaurants with Red Letter Days to receive exclusive rewards ranging from spa days, to Ferrari test drives. Donations to charities can also be chosen to help add a philanthropic touch to the customer reward program.
The prestigious LUX reward app helps to expand the current capabilities of local restaurants and help to drive patronage without having to slash prices or offer discounts.