The Viviane Restaurant at Avalon Hotel is a stunning eatery that transports guests straight to mid-century California. The casual environment is the host of breakfast, lunch and dinner and includes a pool and features iconic furniture of the time, such as modern-era chairs and settees by Carlo de Carli and brass and wood dining chairs by mid-century designer Dan Johnson.
The restoration led by designer Kelly Wearstler, the Beverly Hills restaurant appears like something out of a Mad Men episode where Don Draper escapes to California. Much of the exterior of the eatery is covered in color-blocked geometric frescoes and a variety of seating options offer different levels of relaxation, with the most covetable seeming to be the series of cabanas.
Why This Trend Is Growing
- Mid-century Aesthetic
- Opportunity to incorporate mid-century design elements into various industries, such as hospitality, interior design, and fashion.
- Retro-inspired Dining
- Potential for restaurants, cafes, and food establishments to adopt retro-inspired themes and ambiance to attract nostalgic consumers.
- Nostalgia Tourism
- Growing trend of tourists seeking out destinations and experiences that evoke a sense of nostalgia, opening opportunities for travel and hospitality industries.
Industries Being Reshaped
- Hospitality
- Incorporating mid-century design elements and creating retro-themed restaurants or hotels can provide a unique experience for customers.
- Interior Design
- Demand for mid-century furniture and decor creates opportunities for interior designers and manufacturers to cater to the retro aesthetic.
- Travel and Tourism
- Creating nostalgic experiences and destinations can attract tourists who are seeking to relive the past and explore vintage-inspired locations.
